All-in-one architectural practice toolkit
AIA Kemper Award winner James R. FranklinAEs ArchitectAEs
Professional Practice Manual is a no-nonsense compendium
of well-tested methods, valuable tips, and contracts, forms,
checklists, and other tools in a graphics-oriented, at-a-glance format. Beginning with how to position yourself in the marketplace, it takes you through the entire process of
marketing, pricing, negotiating, designing, and carrying out
projects, showing you how to build repeat client business
while maintaining your joy and profitability through
exemplary practices. This lean-and-clean fieldbook stresses
the project-driven principles of good practice, emphasizing
collaborative behavior u doing right by the client and the
people you work with and for u as a key to upward
mobility.