This week PTC announced the upcoming release of the newest version of its Vuforia platform for AR development, Vuforia 7. The company says Vuforia 7 will introduce major advancements in the ability to attach digital content to more types of objects and environments, and a new capability for delivering enhanced AR experiences on a wide range of handheld devices.
PTC claims that Vuforia is the world’s most widely used platform for AR development. With support for mobile phones, tablets and eyewear, Vuforia has powered more than 475 million installs of AR apps from the App Store and Google Play. Vuforia Engine, the core of the platform, uses a device’s camera(s) and sensors to function as a digital “eye” inside an app. It “sees” objects and surfaces where content can be placed, and enables developers to create AR experiences using existing development tools.
Vuforia 7 will introduce Model Targets, a new feature for attaching content to objects that have not been recognizable using existing computer vision technology. Model Targets recognize objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods. With Model Targets, content can be attached to objects such as automobiles, appliances, and industrial equipment and machinery. Model Targets will enable a new class of AR content that can replace traditional user manuals and technical service instructions.
Jay Wright, President, Vuforia: State of Augmented Reality
Responding to developers, Vuforia 7 will also introduce a new capability for placing content on horizontal surfaces. Vuforia Ground Plane enables content to be placed on the ground, floor or tabletop, whether indoors or outdoors. Vuforia Ground Plane extends the functionality of the Vuforia Smart Terrain feature, first announced in 2013 to take advantage of depth sensing cameras. Vuforia Ground Plane will support a wide range of today’s devices and provides an ideal solution for developers to build visualization apps, ranging from in-home furniture shopping to design review.
