Visual Configuration will be a mainstream deployment for manufacturers. This already being something sales and customers expect but will quickly become a demand. Enabling sales teams with the right tools will be crucial in survival in the manufacturing industry.

The utilization of 3D configurators will become the norm for website engagement and demand generation. Without a strong digital presence, manufacturers will have a hard time competing in the increasingly digital market. Consumers are already doing mass research online before thinking about speaking with sales, but once they do sales needs to be prepared to meet their needs with requirements, quote and price.

Visual Configuration to CAD will be a competitive differentiator for OEM’s, without it the speed from quote to production will be too slow to keep up with customer demand.