Map Intelligence Combines GIS and BI to Increase ROI

Spatial business intelligence company Integeo has won first prize in Australia's national IT Innovation Awards for its Map Intelligence rapid application development platform.

Map Intelligence cuts the time, cost and technical challenge of developing web-based GIS applications. The product enables corporations and governments to add dynamic mapping capabilities and a whole range of visualizations to Business Intelligence systems and even the humble Excel spreadsheet.

The result is a dramatic increase in the value of their investment in both BI and mapping systems. In one case, a city police force has cut crime by 50 percent in six months using Map Intelligence to track crime locations, criminal profiles and modus operandi.

Integeo CEO Peter Rossiter said that Map Intelligence helps both businesses and governments faced with the need for timely analysis of data in the context of location.

“In the public sector, there’s a growing expectation that governments will respond quickly to provide citizens with both emergency and day to day services,” Mr Rossiter said. “An important part of that is being able to identify the ‘where’ alongside the ‘why’.

“For businesses, the ‘where’ is often part of identifying competitive advantages. Our customers are using Map Intelligence to do everything from reducing crime rates to improving childcare services and managing property portfolios.”

Map Intelligence users need very little training to create enhanced visualizations using different kinds of data such as topology, roads and key buildings, census and demographic information. They can quickly access web-based information and integrate it with the analytical capabilities of digital dashboards and Excel spreadsheets. Users can switch from the map view to the dashboard view in an instant.

Further layers can be added using web services to pull in satellite images, weather data, flood data, and so on.

“The result is a level of analysis previously unavailable without a significant programming effort,” Mr Rossiter said.

“In the US, we are progressing sales with large financial institutions who need to analyze customer bases by location, and emergency aid agencies looking for more efficient ways to manage the aftermath of natural disasters and acts of terror.

“In a national emergency, the benefits of rapid deployment of geospatial applications become much more evident to everyone.”

About the Australian National Innovation Awards

An initiative of the Committee Marketing ICT of Australia, the Secrets of Australian IT Innovation Awards program is sponsored by Dell and Cisco Systems. The competition is designed to acknowledge and assist Australian companies in marketing globally significant innovation. The awards were presented in Sydney by Minister for Communications, Information Technology and the Arts, Senator Helen Coonan.

About Integeo

Integeo ( was founded in 2004 to develop and commercialize the Map Intelligence platform product suite. Winner of Australia’s IT Secrets 2005 Business/Industrial Solutions award, and a CeBIT (Hannover Fairs) 2005 Best in Show award, Integeo is supported by an expanding global partner network and has strong technical and marketing relationships with ESRI and Hyperion (, which is one of the top three Business Intelligence and Business Performance Management companies in the world.

Map Intelligence customers include police and emergency services, financial institutions, property developers, transport, defense and government agencies.

Integeo is part of the Forge Group ( which was founded in 1995. Forge has built an international reputation for the creation and incubation of new product technologies. Forge continues to provide custom solutions in telecommunications, distributed systems for large-scale Enterprise Service Management, data management and security.

For more information, please contact:

Lance Setliff

Channel Manager

432 West 34th Street

Houston, Texas 77018

Phone 713.802.0908

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