Callidus Software Signs Strategic Partnership With Mapping Analytics

PLEASANTON, CA -- (MARKET WIRE) -- Jun 30, 2011 -- Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced today that it has partnered with Mapping Analytics, the creator of the ProAlign® Sales Territory Alignment and Optimization solution. The agreement was signed in the second quarter of 2011.

"Maximizing market coverage is essential to maximizing sales performance," said Lorna Heynike, Senior Vice President, Marketing, Callidus Software. "This partnership with Mapping Analytics will enable Callidus to extend the Monaco On Demand SPM suite's class-leading territory management capabilities with a powerful mapping visualization solution that promotes territory alignment across regions. The integrated solution will enable our customers to get a higher return on their sales talent investment by balancing their territories based on customer concentration, sales potential, and workload, leading to reduced cost of selling, lower turnover, and ultimately higher performing territories."

The territory optimization solution, powered by Mapping Analytics' ProAlign® Sales Territory Alignment & Optimization Software, allows business users to map company locations, salespeople, customers, prospects and any other data relevant to the sales organization to ensure territories are balanced based on critical productivity targets. The solution automatically creates balanced territories for business users, not only saving precious selling time but also ensuring that territories are optimized to maximize sales coverage based on key productivity constraints.

ProAlign enables organizations to simulate alternative sales coverage scenarios without impacting or deploying the actual sales force and is the only territory alignment solution built on ESRI ArcGIS®, the world leading geographic mapping software that provides the tools to map and visualize customer and territory data in a single dashboard. The solution is also integrated with Alteryx®, a powerful geographic business intelligence platform to enable custom data integration, analysis and report development.

"Optimizing sales territories is critical to driving sales growth while reducing the cost of selling," said Ralph Rothfelder, President, Mapping Analytics. "The combination of ProAlign's superior mapping technology and Callidus' class-leading sales performance solution gives companies a powerful solution to match sales coverage to true market potential and deploy effective incentive programs that drive territory growth."

Callidus Software's award-winning solutions manage the entire sales talent lifecycle from onboarding, to incentives and rewards, to coaching and performance optimization, while providing visibility into operations and financial performance. This gives customers the ability to align their sales force and channels with their key business objectives to consistently and reliably execute on sales targets. The software is used by leading companies in a broad range of verticals including high-tech, telecommunications, banking, insurance, and pharmaceuticals. Since its inception nearly 15 years ago, the company has evolved into the most experienced, proven, and reliable SPM vendor in the marketplace. Callidus Software powers more than two million users across the globe.

About Mapping Analytics

Mapping Analytics is the technology leader in mapping and analytics services and solutions, including Customer Profiling, Market Potential Analysis, Trade Area Development, and Sales Territory Design. Mapping Analytics is led by an experienced leadership team with proven success in geographic analytics, mapping, project management and application development. Mapping Analytics clients span virtually every business segment, from manufacturing/distribution, banking/finance, retail, real estate, and restaurants to marketing/media/advertising, insurance, and health care. For more information, see:

About Callidus Software®

Callidus Software (NASDAQ: CALD) is the market and technology leader in Sales Performance Management (SPM). Callidus customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. Our award-winning Software-as-a-Service (SaaS) applications set the standard for performance management of a company's sales force and channel partners. Over 2 million employees and channel partners have their performance managed by Callidus Software. For more information, please visit

©1997-2011 Callidus Software Inc. All rights reserved. Callidus Software, the Callidus Software logo, TrueComp Manager, ActekSoft and ACom3 are trademarks, service marks, or registered trademarks of Callidus Software Inc. in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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Press Contact:
Rajendran Nair
Callidus Software Inc.

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