Omnify Software Streamlines Design and Manufacturing Processes for Avid

ANDOVER, MA -- (MARKET WIRE) -- Dec 07, 2009 -- Omnify Software, a leading provider of Product Lifecycle Management (PLM) software for electronic, medical, mechanical, and defense manufacturers, today announced that Avid® has implemented the Omnify Empower PLM solution to streamline its product design and manufacturing processes. The company selected Omnify Software for its open integration platform and ability to cost-effectively scale to accommodate additional users. Avid is currently integrating Omnify with its SAP® application to automate data sharing across both applications.

Avid creates the technology that people use to create the most listened to, most watched and most loved media in the world. The company was looking for a way to improve product development efficiencies in order to maintain its high level of product quality, and simultaneously create a unified environment for its global product development teams to easily find and share product information in real-time.

After researching PLM vendors over a five-month period, Avid selected the Omnify Empower PLM solution for features such as integrated Engineering Change Order (ECO) processing, Bill of Material (BOM) processing and management, and document management. "Omnify Software provided the most cost-effective solution that met all of our needs for a PLM system," stated Peter Hagearty, director of quality and technology for Avid. "In addition, the fact that Omnify reaches out to the customer for new features and functionality made their solution the most appealing to Avid."

Integral to Avid's process improvement was the elimination of duplicate data entry into existing enterprise systems. Omnify's ability to easily integrate with the company's SAP application provided the solution Avid required. All new parts and ECOs are created and managed in Omnify and then automatically pushed to SAP, along with associated documentation and compliance information. In turn, cost data from SAP is automatically uploaded into Omnify for engineers to access early in the design cycle, helping them to make better design decisions.

"Creating a centralized location for product data is extremely important for customers that have global product development teams like Avid," stated Chuck Cimalore, chief technology officer for Omnify Software. "Omnify's PLM technology enables easy, yet secure access to product information for internal and external resources, and provides a more complete product record by managing data from engineering design to the manufacturing floor."

About Omnify Software

Omnify Software, the leading provider of business-ready Product Lifecycle Management (PLM) solutions, helps OEMs shorten development cycles, accelerate product innovation and improve bottom-line profitability. Omnify's commitment to customer success has resulted in a unique solution that is quick to implement, easy to use, and provides an open integration platform built on the Microsoft .NET Framework. Omnify is well-known for superior customer service, delivering outstanding training, development and support with a team of experienced technology professionals. Omnify is acknowledged as an industry leader, winning such honors as START-IT Magazine's Hottest Companies for three consecutive years, START-IT 125 for two consecutive years, Power of Partnerships and Top 50 Technologies awards, as well as Manufacturing Business Technology's Top 40 Emerging Vendors and Kinetic Information's Process Innovation Award. For additional product information, including pricing, please call 978-988-3800, email Email Contact or visit www.omnifysoft.com. RSS Feed, http://www.omnifysoft.com/rss/NewsFeed.aspx.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world -- from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius®, and Pinnacle Studio™. For more information about Avid solutions and services, visit: www.avid.com, del.icio.us, Fllickr, Twitter and YouTube. Connnect with Avid on Facebook or subscribe to Avid Industry Buzz.

"Omnify" is a registered trademark of Omnify Software. Any trade, product or service name referenced in this document using the name "Omnify" is a trademark and/or property of Omnify Software. All other trade, product, or service names referenced in this release may be trademarks or registered trademarks of their respective holders.

Media Contact:

Alaine Portnoy
Omnify Software

Email Contact
978-988-3800

Valerie Harding
Ripple Effect Communications

Email Contact
617-536-8887





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