HP and Designer Vivienne Tam Team Again on New Digital Clutch Chic

Fashion and Technology Reunite on the Runway at Tam’s New York Fashion Week Show

NEW YORK — (BUSINESS WIRE) — September 9, 2009 — HP (NYSE: HPQ) and world-renowned designer Vivienne Tam today announced plans to extend their widely celebrated partnership with the next must-have accessory for fashionistas worldwide.

On Saturday, Vivienne Tam and HP will debut the next digital clutch on the catwalk of Tam’s fashion show during New York’s Fashion Week at Bryant Park.

The new look in digital clutch chic marries two cultures – fashion and technology – to reflect a transformative spirit and sophisticated lifestyle. It fuses high fashion, small form factor and innovative function to take the personal computer from a necessity to a lifestyle statement for modern-day women on the go.

“I’m excited to partner with HP again on a new design that truly embodies my inspiration for the new spring collection,” said Tam. “When women around the globe carry HP’s digital clutch and wear my clothes, I want them to feel beautiful and confident.”

The notebook design will reflect Tam’s spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration.

“With her spring collection, Tam debuts HP’s next tech must-have,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. “Products as beautiful as those Vivienne makes deserve to be presented in an inspiring, unique retail experience, so we’ve extended our partnership to showcase her line in Vivienne’s Soho boutique.”

The HP Vivienne Tam digital clutch is expected to be available in spring 2010.

“StyleCaster” virtual experience

Those who can’t attend Tam’s Spring 2010 runway in person can experience “virtual” front seats on stylecaster.com/viviennetam. Live footage from the catwalk of Tam’s show will be streamed, and viewers will have the opportunity to participate in a forum discussing the new digital clutch and Tam’s spring collection. Stylecaster.com also will provide a destination for fashionistas to learn more about Vivienne Tam and HP.

About Vivienne Tam

Vivienne Tam is a leading designer fashion house founded in 1994. The company produces, designs and markets women’s contemporary apparel distributed in major department stores, specialty stores and independent boutiques throughout the U.S. The company also has a strong presence in the Asia Pacific region with over 30 freestanding stores and in-store boutiques.

The Vivienne Tam brand’s unique positioning – designs that meld the aesthetic and feminine mystique of Asia with the spirit of the modern world – is well recognized around the globe. Asia. The company’s philosophy is to create harmonious clothing that enhances one’s personality while at the same time provide fashionable clothing for modern women that is beautifully designed, superior in quality, wearable, easy to travel with and affordable. www.viviennetam.com.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at http://www.hp.com/.

Note to editors: More news from HP, including links to RSS feeds, is available at http://www.hp.com/hpinfo/newsroom/.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

 



Contact:

HP
Sheila Watson, +1 281-734-7186
Email Contact
or
Edelman for HP
Natalia Sandin, +1 650-201-8814
Email Contact
or
Vivienne Tam
Allison Lubin, +1 212-840-6470
Email Contact
or
HP Media Hotline, +1 866-266-7272
Email Contact
www.hp.com/go/newsroom




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