Urban Mapping Provides Turnkey Solution for Pedestrian Navigation

SAN FRANCISCO, CA -- (MARKET WIRE) -- Jul 14, 2009 -- Urban Mapping, the leading provider of location-rich content for interactive applications, today announced advanced features for Routeserver™, the company's standard-setting multi-modal routing engine that supports walk, drive, bus, train, subway and other modes of transportation. Developed with pedestrian navigation in mind, Routeserver can be ported to specific hardware and platforms, supporting true "on board" navigation. Additionally, the routing engine can be deployed for large-scale interactive publishers or as a hosted solution for rapid implementation.

The new enhancements to Routeserver enable a range of advanced capabilities such as dynamic re-routing incorporating real-time mass transit events, narrative customization to support multi-lingual or editorial conventions and "cognitive transfers," a new option in route customization that recognizes varying perceptions of wait times.

With the combination of Routeserver and its URBANWARE™ Mass Transit database, which provides highly detailed data for over 100 pedestrian-specific attributes, Urban Mapping enables an advanced pedestrian navigation experience for over 70 systems in the United States, Canada and Europe.

"Routing is fundamental in determining data quality. We use Routeserver for internal testing to certify our quality and coverage. In this way we know our mass transit database is not only accurate and focused around the end-user, but most importantly, we know it works as offered," said Ian White, CEO of Urban Mapping. "Routing engines that support the road network cannot simply be modified to support a mass transit routing application. There are fundamental differences in the network, for example rail versus road and constraints such as traffic versus schedules."

In addition to offering a white-labeled trip planner to provide unsurpassed customer flexibility in deployment, Urban Mapping's Routeserver platform can also support transit agencies for a variety of other areas, including schedule normalization and publishing, data validation and a standardized means of communicating any unplanned events, through an incident management system. For real estate, economic development, retail planning and enterprise GIS, customers may wish to use Routeserver for generation of travel time models that look at the street and transit network to compute highly accurate estimates of walk, drive and mass transit travel times.

About Urban Mapping, Inc.

Urban Mapping's location-rich URBANWARE products enhance the value of local content for interactive applications. The company's flagship product, URBANWARE Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also offers databases of mass transit systems and off-street parking lots, as well as a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

Urban Mapping, URBANWARE and Routeserver are registered trademarks of Urban Mapping, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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Company contact:
Lindsay Hong

Email Contact
415-946-8170 x812

PR contact:
Dean Fisk

Email Contact
707-837-1745





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