Sales and design center dedicated to servicing mainland China
"Our grand office opening is a major strategic initiative as a part of migrating our business model to that of a wholly owned Chinese enterprise setting the foundations for future branch offices and design centers throughout China. By establishing a solid network of design, product and customer support centers we wish to demonstrate our commitment to bringing the advantages of Atmel's solutions and its superior technology to the Chinese market," commented Dr. TC Wu, Atmel's CTO. "Our new design facility will allow us to immediately engage with our customers, present and potential, at a far more in-depth, greater level and give them the support they need to bring their products to market faster, more efficiently and more cost effectively than ever before."
Mr. Yang Chiah Yee, Atmel's Vice President APAC Sales, said, "In this new facility, we will be able to offer expanded sales and support to reinforce our on-going effort to provide the best in customer service. In addition, the new facility will allow us to provide more effective support and demonstrations of our microcontroller based product solutions." Mr. Yee continued, "As a world leader of microcontroller based solutions, Atmel continues to expand and improve our capabilities and services into markets throughout China. These changes will not only increase resources at a local level, but also provide more effective product exposure to our customers, as well as providing design solutions to our customers in this exciting and rapidly changing market."
Atmel Corporation is a global leader in the design and manufacture of microcontrollers, and complementary products such as capacitive touch sensing ICs, ASICs, nonvolatile memory and radio frequency components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete microcontroller based system solutions focused on consumer, industrial, automotive, security, communications and computing markets. By providing tools and support, Atmel enables those customers to lead the markets they serve with electronic products that are smaller, smarter, more cost-effective and versatile than ever before.
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