Made Movement Partners with Aleph Objects to Reboot 3D Printing

Agency Develops "Make Everything" Brand Strategy and Creative Campaign Celebrating Evolved Makers

BOULDER, Colo., Nov. 20, 2017 — (PRNewswire) —  Aleph Objects, makers of the award-winning LulzBot 3D Desktop Printers, has selected Made, a marketing agency specializing in brand transformation, to develop an overarching brand strategy and creative campaign that highlights the untapped potential of 3D printers.

Made Movement Logo

3D printers are used to great extent in prototyping, education, research, and final-stage manufacturing. But for mainstream consumers, excitement around 3D desktop printing has tapered off from its high mark in 2014.  A flood of low-cost unreliable printers hit the market, causing many consumers to lose interest.  And, when the machines did work, most people used them to print ornamental objects or novelties.

Aleph Objects bucked this trend, remaining focused on making tools for serious users with applications ranging from turbines to motorcycle parts to more 3D printers. One user recently finished a working homemade electric airplane.

Made and Aleph Objects are seizing this opportunity to usher in a new era of making.  With their new brand strategy and marketing campaign, LulzBot has a message for users— "Make Everything."

"When advanced manufacturing technology, the kind of stuff that's normally reserved for big corporations, makes its way into the hands of individuals, things start to get interesting," said Dave Schiff, Founder and Chief Creative Officer of Made.  "Making things you would normally buy completely disrupts consumerism, and it's gonna happen more and more in the future."

The first iteration of the campaign is a back-cover ad running in an industry magazine publication. What appears to be a typical ad for a luxury watch, complete with dramatic lighting and brooding male model, is actually an ad for LulzBot 3D printers.  And instead of a call-to-action that involves visiting a local retailer, consumers are directed to for a free downloadable CAD file of the watch featured—easily printable on a LulzBot.

"'Make Everything' captures our commitment to manufacturing tools for evolved making," said Harris Kenny, president of Aleph Objects. "With Made, we found a partner crazy enough to help us share this story and we are excited about challenging users to ask themselves, what can't they make?"

Additional media placements will be rolling out over the next several months.

About Made
Created in 2012, Made is very much an agency built for modern times. We bring best-in-class strategy and execution informed by years of big, international brand experience. We are many people, from many disciplines, united by a passion for making things happen for brands that make things here. Made is an amalgam of like-minded innovators, thinkers and makers built for a single purpose: transforming business. Made works with clients like Under Armour, Clayton Homes, Mozilla, TaxAct, Bright Health and others. For more information, visit

About Aleph Objects
Founded in January 2011 and built on the philosophy of freedom, Aleph Objects, Inc. is a Free Software, Libre Innovation, and Open Source Hardware company. Headquartered in Loveland, Colorado, USA, Aleph Objects designs, develops, and manufactures the LulzBot line of 3D printers, parts, and plastics. Find a full press kit here:


LulzBot 3D Desktop Printer Magazine Advertisement.

LulzBot 3D Desktop Printer Facebook Creative

LulzBot Logo

View original content with multimedia:


Aleph Objects
Courtney Mimmo, Made Movement, 305.772.0058
Email Contact

Review Article Be the first to review this article

SolidCAM - Break The Chains

Featured Video
System Designer/Engineer for Bluewater at Southfield, Michigan
Mechanical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
GIS Data Analyst for CostQuest Associates, Inc. at Cincinnati, Ohio
Product Manager for CHA Consulting, Inc. at Boston, Massachusetts
Software Developer for CHA Consulting, Inc. at Norwell, Massachusetts
Upcoming Events
ESPRIT World 2018 at Indianapolis Marriott Downtown 350 West Maryland Street Indianapolis IN - Jun 11 - 15, 2018
HxGN LIVE 2018 at The Venetian Las Vegas NV - Jun 12 - 15, 2018
IMTS2018 International Manufacturing Tech Show at McCormick Place Chicago IL - Sep 10 - 15, 2018
4th International Conference on Sensors and Electronic Instrumentation Advances (SEIA' 2018) at Movenpick Hotel Amsterdam City Centre Amsterdam Netherlands - Sep 19 - 21, 2018
Kenesto: 30 day trial

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise