Ricoh unveils new military-grade geotagging module at Esri GIS show

The Ricoh SE-7 module adds GPS speed, precision and connectivity to Ricoh G700SE digital camera

WEST CALDWELL, N.J., July 24, 2012 — (PRNewswire) — Ricoh Americas Corporation today announced a new module for Ricoh digital cameras that provides the most advanced solution for precise, secure and portable military-grade photo/video geotagging.

Available in August, the thumb-sized Ricoh SE-7 GPS hardware module bolts on to the ruggedized Ricoh G700SE digital camera. This combination enables users to automatically geotag images with location information immediately useful in navigation, mapping, planning, analysis, strategy, reporting and more.

"The SE-7 module gives the military and other users important new capabilities for fast, precise and secure geotagging under less-than-ideal conditions," said Yuki Uchida, Vice President, New Business Development, Ricoh Americas Corporation. "There's a lot going on in this ultra-compact module to help soldiers and others be more successful in their work."

Ricoh is demonstrating the camera/module combination at the Esri International User Conference July 23-27 at the San Diego Convention Center booth 2703. It is a powerful solution for military, mapping, defense, utility, environmental, Coast Guard, homeland security, law enforcement, emergency response, mobile and oil industry applications.

The module, which sets a new standard in global positioning system (GPS) speed and accuracy, offers a more compact and convenient geotagging solution than traditional systems requiring a laptop-camera combination. The SE-7 also generates location coordinates down to the meter, which is far more precise than consumer-grade products. For even better accuracy, the Ricoh G700SE/SE-7 combination is forward-compatible to 18-satellite GPS processing, a military standard scheduled to take effect in 2016.

The SE-7 module integrates directly with attachable laser range finders, includes a built-in compass for directional data capture, enables barcode tagging, and provides full support for selective availability anti-spoofing modules (SAASMs). SAASMs ensure GPS precision and accuracy even in the presence of malicious jamming and spoofing.


The camera/module combination supports up to 20 memo fields that are customizable for tagging photographs with valuable data.  Example data tags are photographer's name, operation ID, operation type, unit ID and more. This information, along with GPS coordinates, GPS date and Zulu time, are automatically stored as metadata in each image file on the G700SE.

Mapping and direction 

The SE-7's GPS Track-Log feature maps the geographic path by which photographs are collected. An integrated electronic compass allows users to accurately record the direction in which a photograph is taken regardless of the angle at which the camera is held. After images are collected in the field, data is uploaded using the camera's built-in wireless, Bluetooth or USB connection in preparation for analysis, mapping and reporting.


GPS coordinates collected with the SE-7 module can be displayed in a variety of formats directly on the camera, including LAT/LONG, MGRS, UTM and combinations of each, depending on user requirements. Data is compatible with a broad range of software, and images are plotted as a spatial data layer along with tagged information.

Laser range finder integration 

Range finder integration allows users to tag not only where the picture was taken, but the location of objects in the distance being photographed.

The Ricoh G700SE is available for an MSRP of $899. The SAASM-enabled SE-7M module MSRP is $425 and the standard module MSRP is $369. A GPS-only module, for those who don't need heading information, has an MSRP of $179.

For more information on Ricoh Dynamic Capture imaging solutions, visit

| About Ricoh |

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

For further information, please visit

© 2012 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.


Linda Montefusco
Ricoh Americas Corporation
(973) 882-2172
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Jill Searl
Brodeur Partners
(603) 559-5824
Email Contact

SOURCE Ricoh Americas Corporation

Ricoh Americas Corporation
Esri International User Conference

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