Email Blast Specification



CREATIVE CONTACT:
  • Anita Gangal anita@ibsystems.com 408-882-6541
CREATIVE DEADLINES:
  • Creative must be submited three business days prior to start date
Subject Line:
  • Blast materials must include a subject line no more than 12 words or 150 characters.
  • Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS.
From Line:
  • Default: MCADCafe on behalf of Company Names.
    Example: MCADCafe on behalf of Adobe Systems
  • From line must be between 7- 80 characters (Including white space).
Test Seed List:
  • A list of email addresses to review the test email.
Final Deployment Seed List:
  • A list of email addresses that must receive the production email blast
Content:
HTML version:
  • The Blast must be in HTML format.
    It cannot be a Word Document converted to HTML.
  • Only text, JPG and GIF images are allowed.
  • It must be in table-based layout;
    using CSS only to control typography and color.

Limitations and Suggestions:
  • Flash, Rich Media, Image Maps and Javsacript cannot be sent via e-mail.
  • A blast that is entirely a linked image is NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text.
Testing
  • We will provide a HTML version that can be viewed in your email browser as a text only.
Optional Exclude List:
  • Single domain name per line - To exclude a company, a domain name must be provided.
    Example: Company: Magma Design Automation domain name is magma-da.com
  • One email address per line.
  • File Format Preference: a text file with suffix .txt
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