Next week, along with what is expected to be over 9,000 attendees, we’ll be in Las Vegas for Autodesk University (AU). Yes, it’s an Autodesk vehicle, but it’s also much bigger than that.
AU is analogous to a big box store (ironically, it starts on Cyber Monday – December 1) with one-stop shopping for technical software for a broad range of industries – manufacturing, media/entertainment, GIS, AEC, and so on.
If you’re coming to Las Vegas for AU, it’s always a good idea to know your objectives for attending and what you hope to get out of it. In other words, come with an agenda based on asking the following questions on behalf of yourself and your company looking ahead five years:
- What are you working on now and what do you want to be working on?
- What will be the core competencies of our company and our competitors?
- What technologies are our competitors acquiring and implementing, and are they new or complementary?
- What technologies will emerge and be vital to our business?
- Will our company be able to use methods and technologies from other industries?
- Will our company grow strictly by organic means, or through partnerships, mergers, and acquisitions?
- How will our company’s staff differ from todays and what skill sets will be required?
- How will we deal with data – interoperability, legacy, management, etc.?
These are all important questions, because regardless of position today, no company can afford to remain complacent if they hope to remain competitive.
AU 2014
AU is always a good place for monitoring industry and technology trends, market direction, future requirements, industry rumors, and R&D within Autodesk and many of its partners.
AU, like other live software/technology events are great for meeting with Autodesk folks, exhibitors, peers, and potential customers. It’s also an opportunity to learn at the myriad industry-specific classes that are offered, as well as unparalleled networking. With all that we do via email, texting, phone calls, Skype, Web meetings, etc., AU is a great venue for face to face discussions and conversations before, during, and after each day’s formal events. Some of the best inside “dirt” (ranging from successes to frustrations) we pick up on is outside the confines of the conference itself, and we always look forward to catching up with old friends and meeting new ones.
Always expect the unexpected at AU, because you might just hear, see, or learn something that will drive a solution to a problem, or a new direction for you, your company, and your career.
So, if you are going to AU 2014, don’t just go for the sake of this year, but also for considerations down the road.
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