Although I’m not much of a fan for Las Vegas per se, I do enjoy attending Autodesk’s annual spectacle that attracts at least 10,000 attendees to Sin City — Autodesk University.
This year’s event was markedly different than ones in the recent past. Different because:
This was the first AU presided over by Autodesk’s new President and CEO, Andrew Anagnost
The attention the Forge development platform received
AEC and construction seemed to take center stage for much of the event and the exhibit floor
Generative design and Fusion 360 were emphasized on the manufacturing side of the business
The Internet of Things (IoT) is getting a lot of attention fro Autodesk and will be coming out of the shadows very soon
The “cloud” was everywhere, including the addition of AnyCAD into Fusion 360
I’ll briefly discuss each of these bulleted items, but will cover each of them in more detail in coming weeks
Words From The New CEO
Having been the President and CEO of Autodesk since June, Andrew Anagnost took the stage the first day of AU in his relatively new role to talk about the theme of this year’s AU, which was designing more things, designing better things, and accomplishing this with less — materials, staff, resources, and time.
Andrew Anagnost, AU 2017 Keynote
Anagnost said the panacea for making this happen is automation that will actually increase jobs and productivity. We shouldn’t be so concerned about if automation take our jobs as we should be of the opportunities of where automation will take us. With so much happening so quickly on the automation and technology fronts, the problem is not so much a scarcity of jobs as it is a scarcity of skills to benefit from the opportunities.
An interesting numerical comparison he made that back in the day there were approximately 300,000 drafters in design, manufacturing, and architecture. Compare that to today’s approximately 10,000,000 design software users and you appreciate how things have changed by the sheer number of people involved on the creative design side.
This week Autodesk also announced that it has formed a new partnership with Village Capital to fund the creation of their workforce development and transition initiative, focused on entrepreneurship, job training, and upskilling in a world of automation. The company is also teaming up with LinkedIn Learning to offer free access to more than 40 courses in multiple languages, relevant to the architecture, infrastructure, construction, and manufacturing industries.
Technology can accelerate solutions to our most pressing problems, such as anticipated global population growth of 30 percent by 2050, but only if people are prepared work with machines in new ways. These are the latest moves in Autodesk’s efforts to prepare the workforce to thrive in a future that will require people to make and build more, do it better, and with less negative impact on the world.
Last month at the RAPID + TCT event, many new things were presented and among those was GE Additive’s setting a target of growing its new additive manufacturing business to $1 billion by 2020, and selling 10,000 metal 3D printing machines in 10 years, building upon acquisitions it announced last year.
“It’s a big number,” said Tim Warden, senior sales director of GE Additive. “That’s why they’re investing heavily,” he said, referring to GE.
GE last year announced the acquisitions of Concept Laser (Germany) and Arcam AB (Sweden).
GE controls Concept after agreeing last October to buy an initial 75% stake in the German company, with plans to acquire the rest over an undisclosed number of years. The GE Additive turned to Concept Laser after a previously announced deal with SLM Solutions fell through.
The company estimates that it ultimately can expand additive manufacturing into a $10 billion business. GE owns more than 70% of Arcam but doesn’t have full control of the Swedish company.
The following video shows GE Power’s advanced manufacturing facility in Greenville, SC to learn about GE Additive’s metal 3D printing process for creating a gas turbine component that is used to power homes.
GE Additive and the Power of Additive Manufacturing
For now, “We’re concentrating on Concept where we can do what we want to do,” Warden said. “We’re going to support Concept in every way possible.”
It’s said that all good things must come to an end, and last week at Autodesk, they did, with the resignation of Carl Bass, Autodesk’s President and CEO.
While at SOLDIWORKS World last week, I received an early morning email from an Autodesk spokesperson that the company was announcing that Carl Bass had decided to step down from his role as President and CEO. “With our subscription and cloud business well underway, Carl and the board have determined that now is the right time for Carl to step aside and let someone else guide the company into its next phase,” said the spokesperson.
Along with almost 10,000 other attendees, I was in Las Vegas this week at Autodesk University and am still trying to comprehend if I’ve just seen the future of manufacturing.
To a large extent, Autodesk’s vision for the future of making things stems from what it calls generative design.
So what is generative design? According to Autodesk’s official definition, generative design mimics nature’s evolutionary approach to design.
AU 2016: The Future Of Making Things
In the digital realm, designers and engineers input design goals into generative design software, along with parameters, such as manufacturing methods, materials, and cost constraints. Using cloud computing, the software quickly explores all possible permutations of a solution, generating design alternatives. The software then tests and learns from each iteration what works, what doesn’t, and what works best.
In other words, with generative design, there is not necessarily a single solution to a problem, instead, there are potentially thousands of solutions that address the initial problem.
