At its annual worldwide gathering of customers, PlanetPTC Live in Orlando, Florida, PTC declared a new era of manufacturing competitiveness driven by technology solutions that help companies achieve product and service advantage. In his keynote address, PTC president and CEO Jim Heppelmann argued that the world is poised to enter what The Economist magazine recently labeled a “third industrial revolution.” In this new era, a concerted focus on strategy will lead a renaissance in global manufacturing which will, in turn, put companies using PTC technology solutions in increasingly important roles helping create new value for their companies, and helping them achieve a competitive edge in the 21st Century.
“Over the past few decades, global manufacturers have made massive investments in technology and process change aimed at improving operational efficiency,” said Heppelmann. “Today, however, we are reaching the limits of the competitive edge these investments can deliver. Manufacturers need to be operationally efficient to stay in the game, but they can no longer achieve meaningful advantage from that alone. The time has come for a new source of competitive advantage – product and service advantage – from technology and process change that improves strategy decision-making across the enterprise, from engineering to the supply chain to sales and service networks.”
Fundamentally, PTC technology solutions transform the way companies create and service products by enabling them to make better, smarter, faster strategy and planning decisions. These decisions relate to how products are designed and engineered, how a supply chain is optimized, how quality and compliance is assured throughout the manufacturing process and, ultimately, how service is efficiently delivered against a product once sold. Individually, these planning decisions help deliver a strategy that supports a brand. Collectively, they are the new source of competitive advantage.
Over its 25 year history, PTC has developed a deep expertise in helping companies optimize the processes associated with each stage of the product lifecycle. In recent years, through a combination of organic development and acquisition, PTC has built a broad portfolio of technology solutions that it combines with its process expertise to assist customers in achieving greatness. In 2012, PTC has gone one step further and reorganized the company itself to align directly with the organizational structure of the modern manufacturing enterprise. Specifically, PTC has established five internal leadership teams focused on driving its technology solution strategies in the areas of product lifecycle management (PLM), computer-aided design (CAD), application lifecycle management (ALM), supply chain management (SCM), and service lifecycle management (SLM).
“A new era is upon us,” concluded Heppelmann. “To win in the new century requires a new way of thinking. For manufacturers, it’s about making fundamentally smarter strategy decisions. Today, advantage goes to those who differentiate their product and service offering, and PTC is proud to align itself with leading global brands that are poised to win in the new competitive era by achieving product and service advantage.”
Commentary By Jeffrey Rowe, Editor
Along with about 2,000 other attendees, we just returned from PlanetPTC Live 2012.
It was a good conference with a different “vibe” than in past years – more confident, forthcoming, and upbeat. I don’t know if it was the recent management changes that made the difference, but it was evident that the era of the “new PTC” has begun.