Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
by Steven C. Wheelwright



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Editorial Reviews
Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives



Book Details
  • Media : Hardcover
  • Publisher : Free Press (October 01, 1994)
  • Language : English
  • ISBN : 0029344654
  • Amazon.com Sales Rank : # 2,712,186 in Amazon.com Books Sales

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