Rose Grabowski, Vice President Worldwide Market Development, Consumer Packaged Goods, Dassault Systèmes

“Leading with Sustainability”

Wednesday, March 2 at 1:30 p.m.

2011 Package Design & Development Summit
Renaissance Vinoy

501 5th Avenue NE
St. Petersburg, FL
For more information on the conference, visit: www.packagedesignanddevelopment.com

When it comes to being green, companies know that consumers tend to make emotional purchasing decisions, and environmental sustainability is growing as a purchase trigger.  People feel good when making ethical and environmentally sound purchasing decisions.  For CPG brand owners, the choices around sustainability are clear: ignore sustainability and perish; embrace sustainability and survive; or lead with sustainability and thrive.

One way to lead sustainability initiatives is through eco-design, an environmental strategy that manages the environmental impact of a product’s design throughout its entire lifecycle. Increasingly, CPG companies are embracing eco-design because of consumer’s heightened demand and government driven regulations to reduce a product’s impact on the environment.  As compliance regulations increase, companies that can point to how they track and measure their environmental footprint will have an advantage over their competition. Whether companies institute energy saving policies in their facilities, produce environmentally friendly products, or align with charitable activities that support environmental concerns, consumers want proof of these efforts. Using eco-design as part of a green or environmental sustainability mission becomes a competitive differentiator. 

Research shows that one in five shoppers considers sustainability to be the deciding factor in their selection and three others are influenced by it.  As part of this, consumers are increasingly uninterested in over packaged products, forcing CPG companies to redesign their packaging to be more sustainable. Rose Grabowski will describe the requirements for implementing a packaging sustainability strategy that can serve as a strategic business driver and help improve an organization’s bottom line.  She will also describe how an eco-design approach supported by a cohesive technology framework will enable any organization to measure, track and improve any package’s environmental footprint.

About Dassault Systèmes                                                                                             

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systèmes brings value to more than 115,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systèmes applications provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systèmes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences.  For more information, visit http://www.3ds.com.

CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

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