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January 22, 2007
UGS Recognized As Leader In Several Industries
Please note that contributed articles, blog entries, and comments posted on MCADcafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.
Jeff Rowe - Managing Editor

by Jeff Rowe - Contributing Editor
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UGS Corp. announced that IT market research and advisory firm IDC has recognized UGS as the leading PLM provider for the Aerospace and Defense, Automotive and High Tech industries.

IDC includes this ranking information in a recent report entitled, "Americas Product Life-Cycle Management Software 2005 Vendor Shares: Top 10 Vendors by Vertical Market," (IDC Doc#203741 Sept. 2006). The report evaluates market share positioning for PLM providers using a vertical segmentation of 2005 revenue.

According to the study, UGS maintains the largest share of revenue in three of four discrete manufacturing industries -- Aerospace and Defense, Automotive and High Tech - and is the third-largest PLM vendor for the "other" discrete industry category, which includes industrial machinery manufacturing and shipbuilding. In addition, IDC notes that within the Automotive category, the fastest growing industry segment for PLM software, UGS alone accounts for more than one-third of the revenue generated by the top 10 PLM providers and nearly one-quarter of the overall revenue generated.

"The Aerospace and Defense, Automobile, and High Tech industries face significant pressures for innovative design to accommodate changing consumer preferences and increased fuel and material costs. These pressures have resulted in demands to reduce the number of prototypes, detect design problems early, and in many instances reduce costs and accelerate time to market, thereby creating strong demand for PLM in these industries," said Noel Stevens, IDC analyst and report author. "IDC expects these pressures to result in the strongest growth in PLM to come from the automotive and high tech industries over the next five years. Existing leaders in these industries possess the greatest growth
potential for PLM software."

"Our clear leadership across multiple industries underscores the fact that UGS is not only a technology leader but also a vertical market expert with deep domain experience and knowledge that enables us to deliver high-impact, industry-relevant solutions," said Leif Pedersen, vice president of industry marketing at UGS. "We're extremely pleased to have IDC validate this competitive advantage.

"UGS has had a very good year in vertical industries. We have seen tremendous growth this year in the government military services sector of the Aerospace and Defense industry this year. In the Automotive industry, UGS won key contracts and was recognized for quality and customer support by major automotive OEMs. In the High Tech industry, where UGS signed more than 30 contracts in the first half of 2006, the company has been recognized as an industry leader by multiple industry analysts firms."

UGS(R) software, used extensively by the top 15 Aerospace and Defense OEM's, has accrued more experience in mission-critical operations in the Aerospace and Defense industry than any other comparable PLM product. In fact, with 2.3 million licenses issued, UGS is a leading provider of PLM and facilitator of enterprise transformation for the Aerospace and Defense industry and Government Military services.

UGS is the leading provider of PLM software to the Automotive industry. With over 500,000 seats of software in use at the top 25 OEMs globally and their suppliers, UGS software is involved in the design, validation and/or production of almost every passenger vehicle being produced today.

Also a leading provider to the High Tech and Electronics industry, UGS software is widely used at leading High Tech and Electronics companies globally, including the top semiconductor and mobile phone manufacturers, four of the top five consumer electronics OEMs, three of the top five semiconductor equipment manufacturers, and eight of the top 10 contract manufacturers. UGS solutions enable companies to develop innovative products that capture the imagination of consumers.

Commentary By Jeffrey Rowe, Editor

According to the IDC study, not bad for UGS to lead in revenue in three out of four discrete manufacturing industries -- aerospace and defense (A&D), automotive, and high tech and electronics (HT&E). Obviously these are all huge markets with ongoing needs for engineering software and associated services.

I’m pretty sure that UGS is encouraged to hear that the market through the end of the decade for A&D is poised for good growth. In the commercial aviation sector there is an anticipated need for about 5,000 new aircraft, due to emerging markets and routes, and this need translates to over $300B -- with the military and defense accounting for the majority of it. Considering aftermarket services and other parts, the total global A&D market is projected to be around $600B for this timeframe, with at least a 10 percent annual growth. Overall PLM business (including UGS) from the A&D market is estimated at just over $3B.

UGS enjoys an enviable presence in A&D. UGS also estimates that over 90 percent of all A&D enterprise collaborative PLM environments are managed using Teamcenter Enterprise. UGS PLM software is used by all of the top 15 A&D OEM companies worldwide, and includes (in order of size) Boeing, Airbus, Lockheed Martin, Northrup/Gruman, Raytheon, General Dynamics, BAE, United Technologies, GE Engines, and Rolls-Royce.

On the automotive front, UGS is predicting that assembly areas, such as powertrain, body chassis, and body panels will increasingly be manufactured by suppliers, as opposed to OEMs. Suppliers and service providers will continue to assume a greater responsibility for manufacturing automotive components and sub-assemblies. Areas such as electronics, electrical, telematics, and mechatronics, which are traditionally high percentage (85 percent) supplier-furnished components, are not projected to increase in supplier percentage, but represent the highest revenue growth.

With its experience in the automotive industry, UGS understands that the primary lifecycle requirements include:

UGS is involved with what it calls the Automotive Innovation Network (ASG), a partnership with many of its automotive customers, including GM, Ford, DaimlerChrysler, Renault, BMW, Audi, Toyota, Nissan, Hyundai, Porsche, and others, which represent a consortium to help define, validate, prioritize, and drive Automotive PLM strategies.

Early last year UGS won out over Dassault Systemes for a major contract after a two-year evaluation by Nissan. The Nissan deal was the conclusion of its largest contract win in 2005. Nissan is using UGS's NX CAD software to design vehicles, as well as UGS' Teamcenter software to manage product data.

In winning over Dassault, UGS replaces the former supplier at Nissan. In 1999, when Nissan and French car maker, Renault, entered into an alliance that led to joint management of the two companies, Renault standardized on Dassault's CATIA. That alliance, however, initiated a series of corporate improvement initiatives which, among other things, called for Nissan to increase the number of car models it produced while also cutting the time for developing a new model to 10 months on a globally collaborative basis.

With the win, Nissan became UGS' second major automotive OEM customer. General Motors, UGS' largest single customer, has also standardized on the company's PLM software. Ford, on the other hand, uses UGS' tools for power-train design while Dassault's CATIA is used for body design. In a conversation with an unnamed Ford insider familiar with the situation, he said that Dassault is still intent of convincing Ford of reversing its decision on UGS.

For the HT&E sector, UGS offers a comprehensive design/build environment from concept to product planning & development, to product launch validation, to product sustainment, to product obsolescence planning.

In terms of the HT&E market segments, UGS has focused on the following product segments that include consumer electronics and durables; test and measurement; computer peripherals; computer hardware; mechatronics and optical; network equipment; and telecommunications equipment.

UGS signed more than 30 contracts in HT&E in the first half of 2006. New customers included Ericsson, Hisense, Lam Research, LG Electronics, LS Cable, and Samsung Electronics.

The presence of UGS in the various industries discussed above, while quite impressive, seems to me to be somewhat limited. By that I mean, for the most part the companies mentioned above are what I would term “mega” companies. These are companies that buy and maintain hundreds and thousands of engineering software seats, and that’s a good thing for any software vendor. However, “mega” companies are somewhat finite, meaning that virtually all, if not all, have been sold to already. That leaves the virtually limitless potential market of the small and medium sized businesses (SMBs), many of which have already made a decision on a major investment in
engineering software, but still a bunch out there that are still deciding.

SMBs are a market that I have felt for some time has been under-served by the giant engineering software companies, because maybe they weren’t quite worth the effort for the return. However, some of the CAD vendors at the next tier have served SMBs from the beginning, have a very loyal customer base, and sheer size aside, by and large have better year over year growth. In many cases, they are also more innovative. This isn’t to say that the CAD giants don’t have their place, because they certainly do, but there is also a lot of room for the next tier, as well as niche CAD and PLM applications, and that’s what keeps the MCAD industry interesting.

The Week’s Top 5

At MCADCafé we track many things, including the stories that have attracted the most interest from our subscribers. Below are the five news items that were the most viewed during last week.

MSC.Software Reports Preliminary Revenue Results For Q4

MSC.Software Corp. announced preliminary revenue results for the fourth quarter ended December 31, 2006. For the fourth quarter ended December 31, 2006, the company expects to report revenue in the range of $65-68 million. This revenue range falls within First Call estimates for fourth quarter revenue. The revenue range is an estimate and may change pending the company's management and independent auditor's completion of their normal quarterly closing and review procedures. The company expects to report fourth quarter results the week of February 26th and file its Form 10-K for the fiscal year ended December 31, 2006 on March 1, 2007.

Punch! Software Releases Versatile 2D/3D Design Software for $99

Punch! Software, LLC launched of ViaCAD, a 2D/3D design product that allows everybody to create designs in 3D. The product will be released for both Mac OS X and Windows platforms starting in March 2007, and will retail for $99. ViaCAD delivers a new way of designing, delivering a system for creating 2D and 3D designs using its adaptive user interface and LogiCursor technology. In ViaCAD, 3D designs automatically create 2D details, plans, and elevations with a single mouse click. The software also delivers interoperability with Google SketchUp, AutoCAD 2007, Adobe Illustrator, and other common 3D formats. The product supports 2D, 3D, surface, and solid modeling tools with
a wide array of features to allow precision illustrations while keeping the process of design simple. Accuracy is provided with ViaCAD’s ACIS-based kernel. The new release creates section and detail views, BOMs, and includes complete 3D editing tools, annotation, and dimensions, among many other practical features for the designers of every level.

Phoenix Gold Amps Up With Autodesk Inventor

Autodesk announced that Phoenix Gold, a designer and manufacturer of high-end audio components, is using Autodesk Inventor software for its design processes. The speed and efficiency provides Phoenix Gold with a significant advantage in the marketplace, allowing them to deliver audiophile products at a competitive price. Phoenix Gold took full advantage of the Inventor power and flexibility when designing its latest amplifiers and speakers, which contain anywhere from dozens to hundreds of individual components. Creating a working model in 3D with Inventor allows Phoenix Gold to help ensure that all the different parts work together without interference before they
create a physical prototype. Phoenix Gold is also seeing benefits from the flexibility of Inventor software when it comes to sharing information with its offshore manufacturing partners. The company designs and engineers its products from its Portland, Oregon-based headquarters. With Inventor 3D models, Phoenix Gold can communicate with its geographically dispersed manufacturing partners.

Icona Solutions Announces New CATIA V5 Interface Module

Icona Solutions Ltd., developers of aesthetica, a CAE software product for interactively visualizing the impact of manufacturing variation on the aesthetic quality of product assemblies, has announced the availability of a new aesthetica/CATIA V5 Interface Module. It enables the transfer of product model data from Dassault Systèmes’ CATIA V5 CAD/CAM/CAE software environment directly into the aesthetica environment, where it can be used in manufacturing variation studies. The new module can be installed on standard CATIA V5 configurations to provide users with additional export options from within the CATIA V5 environment. Using a new, lightweight file
format it enables the export of complete product assemblies, including all 3D solid and surface geometry, directly into aesthetica Version 2.3 (and above), while preserving the CATIA V5 product information, assembly structure, and geometry.

GE To Acquire Smiths Aerospace

General Electric Co. announced that it agreed to purchase Smiths Aerospace, a U.K.-based supplier of integrated systems for aircraft manufacturers and components for engine builders, for $4.8 billion in cash. The deal is subject to approval by Smiths Group shareowners as well as customary regulatory reviews. Smiths Aerospace, which is part of Smiths Group, has more than 11,000 employees and had $2.4 billion in revenues in 2006. Smiths has a significant presence on most commercial aircraft, including the Boeing 737 and Airbus A320, as well as many military aircraft. More importantly, Smiths has a major presence on new aircraft such as the Boeing 787, Airbus A380 and the
Joint Strike Fighter. Smiths products include flight management systems, airborne platform computing systems, power generation, conversion and distribution products, actuation products and systems for flight control, thrust reversers and landing gear applications, various engine components and a global customer services organization.

Jeffrey Rowe is the editor of
MCADCafé and MCAD Weekly Review. He can be reached at
Email Contact or 408.850.9230.

This Week

Lead Story

UGS Recognized As Leader in Aerospace and Defense, Automotive, And High Tech Industries

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    Corporate Moves

    Haluk Menderes joins ESI Group as Executive Vice President Sales & Marketing Worldwide Operations
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    Industry Events

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    You can find the full MCADCafe event calendar here.

    To read more news, click here.

    -- Jeff Rowe, MCADCafe.com Contributing Editor.