[ Back ]   [ More News ]   [ Home ]
June 02, 2003
How One Manufacturer Made Its Engineer-to-Order Strategy Pay by Louis Columbus, AMR Research
Please note that contributed articles, blog entries, and comments posted on MCADcafe.com are the views and opinion of the author and do not necessarily represent the views and opinions of the management and staff of Internet Business Systems and its subsidiary web-sites.

by Louis Columbus, AMR Research - Contributing Editor
Each MCAD Weekly Review delivers to its readers news concerning the latest developments in the MCAD industry, MCAD product and company news, featured downloads, customer wins, and coming events, along with a selection of other articles that we feel you might find interesting. Brought to you by MCADCafe.com. If we miss a story or subject that you feel deserves to be included, or you just want to suggest a future topic, please contact us! Questions? Feedback? Click here. Thank you!

Editor's Note: In the following article, "How One Manufacturer Made its Engineer-to-Order Strategy Pay", AMR Research analyst Louis Columbus discusses how Siemen's Energy and Automation is achieving cost-savings by employing engineer-to-order strategies that take advantage of an accurate and streamlined quoting process. According to Columbus, CAD systems will be used increasingly as the "communication vehicle" in the quoting process for complex technical products.

How One Manufacturer Made Its Engineer-to-Order Strategy Pay

by Louis Columbus, AMR Research

Siemens Energy and Automation is a leading provider of the NEMA class of motors and relies on
Engineer-to-Order (ETO) for 100% of its production. Other manufacturers should pay attention to the lessons Siemens learned in the pursuit of its configuration initiative, MotorPro.

Balancing the goals of lean manufacturing, more efficient use of manufacturing time and materials, and the increasing complexity of customer requirements is forcing manufacturers to look at ETO strategies. The urgency that quote-to-order and quote-to-cash is having across many manufacturing sectors makes ETO an even higher priority for many. Without exception, the urgency to get a highly integrated quote-to-order strategy in place dominates discussions with every company we speak with about to-order strategies. The most complex of these are quotes generated for highly specialized industrial products that must meet exacting performance, design, and compatibility criteria.

The results that Siemens Energy and Automation obtained from its initiative to bring make-to-order strategies MotorPro into its Norwood, Ohio, manufacturing plant shows how the to-order strategy can pay big dividends when integrated with quote-to-order and quote-to-cash strategies. This wasn.t a fast-track initiative; it took years of building MotorPro organizational commitment, planning, extensive vendor selection, and process redefinition to define a configuration and product knowledge management system that accomplished the production, sales, and operations goals.

Lessons learned include the following:

Target line-of-business needs that hit revenue, like quote-to-order and quote-to-cash. Siemens Energy and Automation took a patient path to creating its initiative that eventually delivered a world-class configuration MotorPro and product knowledge management system and exceeded line-of-business expectations by staying focused on squeezing inefficiencies out of the quoting process. The process for completing a quote with certified CAD drawings now takes less than an hour; it took four to six weeks previously.

Make product knowledge easily accessible for the point of quoting and sale. Creating quoting applications that your channel, sales force, and services organizations can use with as much autonomy as possible is critical. Given the high level of complexity, wide variation of 14 different product lines, and exacting standards for producing ETO products at Siemens Energy and Automation, pushing knowledge as close to the quoting and sales as possible was crucial.

Integration to support quote-to-cash is an all-or-nothing effort. Proposal packets often include motor data sheets, performance curves for the specific motor being created, and outline drawings created in CAD systems. Integrating with 2D and 3D CAD systems was necessary for the quoting process to work. Dynamically creating and loading bills of material into an Enterprise Resource Planning (ERP) system was also accomplished.

Plan for little, if any, IT involvement in maintenance of configurator and knowledge management. One marriage expert asked to speak at a technology conference about partnerships said that learning to have low, easily accomplished expectations of your partner was the key to successful long-term relationships. For executives getting configuration efforts off the ground, the same has to apply. Don.t expect miracles from IT about keeping configuration rules, constraints, dependencies, and product information current. Pick an application that is easy enough to work with that makes updates possible by product managers.

Louis Columbus is a senior analyst with AMR Research in Irvine, CA. To learn more about AMR Research, see

Top Stories
  • commentary: Autodesk Struggles with Economy [27 May 2003]
    Product and Company News
  • ATI's FIRE GL X1-256 Advanced Graphics Solutions Available on HP's IA-32 Based Workstations [22 May 2003]
  • CADTRAIN Announces Availability of COACH for MECHANICA: The First COACH e_Learning Course for PTC's Pro/MECHANICA Simulation Software [29 May 2003]
  • Capvidia 3DVision 2003 Edition Offers Unique Offset Creation Capability [28 May 2003]
  • CosmosWorks Certification: DASI Solutions Receives First in Michigan [28 May 2003]
  • EdgeCAM Part Modeler - Available as Free Download [27 May 2003]
  • General Motors Powertrain Names New Manufacturing Manager For Castings and Components [23 May 2003]
  • Geometric Software Solutions Selects IntegWare as its PLM/PDM Sales Partner for North America [22 May 2003]
  • Informative Graphics Adds Digital Rights, Pro/E, SAT, STEP and XGL To ModelPress [28 May 2003]
  • INUS Technology Releases RapidForm2004, With Enhanced Inspection & Reverse Engineering Capabilities, and Breakthrough Solid Modeling from 3D Scan Data. [29 May 2003]
  • MSC.Software Announces Release of MSC.Marc 2003 [28 May 2003]
  • PolyWorks/Inspector™ V8 to offer Advanced GD&T and Soft Gauging Capabilities for Point Cloud Based Inspection and Dimensional Measurements [22 May 2003]
  • ProMetal Announces Rapid Metal Production Cost/Quality Breakthroughs [23 May 2003]
  • PTC Routed Systems Designer 4.0 Speeds Systems Interconnect Design [29 May 2003]
  • Revware Releases RevWorks™ 2003 for SolidWorks [29 May 2003]
  • SolidWorks Authorizes GibbsCAM as a Qualified CAM Product for SolidWorks Manufacturing Network [28 May 2003]
  • Spatial Announces R11 Release; Spatial Subsystems Focused on Industry Needs, Speed, and Quality [27 May 2003]
  • V6.0 MachineWorks Technology to Launch at DMS 2003; MachineWorks Ltd's Major New Software Release to Be Introduced at Japan's Premier CAD/CAM Event [29 May 2003]
    Special Notices
  • commentary: Rapid Prototyping and Manufacturing 2003 Exceeds Expectations [28 May 2003]
  • EDS Analyst Meeting Scheduled for June 18 in New York City; Presentation to Be Webcast Via eds.com [29 May 2003]
  • Gibbs and Associates Speaks on "Understanding the Realities of Innovation" at 2003 NTMA Technical Conference [29 May 2003]
  • HP to Present Live Audio Webcast of June 3 Security Analyst Meeting [27 May 2003]
  • MatrixOne, Inc. to Host Analyst Day at The NASDAQ Marketsite [22 May 2003]
  • Novedge Launches Innovative Online Offering Of Design And Manufacturing Software [28 May 2003]
  • Science Club Publication Seeks Submissions [28 May 2003]
  • VirtualMCAD Online Expo to Feature Keynotes by Industry Luminaries [29 May 2003]
    Customer Wins
  • 9 of 10 Ward's Ten Best Engines Designed With AVL Simulation Software [27 May 2003]
  • Arctic Cat Standardizes on LMS Test.Lab for NVH Engineering [28 May 2003]
  • MSC.Software Implements 8-Node MSC.Linux and IBM Cluster at AB Sandvik in Sweden [29 May 2003]
  • Weir Pumps to Reduce Product Design and Delivery Time by 50 Percent Using SolidWorks Software [27 May 2003]
    more MCAD News]

    Recommended Reading

    (Note: $$ - denotes premium content. Article is available via a trial subscription or for a nominal fee.)

    Sensors based on the technology of microelectromechanical systems (MEMS) are speeding their way into race cars and automobiles, and driving hard into consumer applications.

    Design News, 5 May 2003

    Prosthetic breakthrough cuts surgery time to the bone Researchers in the US have created a prosthetic mesh implant with the same mineral content as bone, which allows blood vessels, bone and collagen to grow around it.

    The Engineer, 30 May 2003

    Autodesk will ship a "higher-priced" version of Inventor in June called Autodesk Inventor Professional, targeted at machine design, handling 3D piping, 3D tubing, electromechanical design and reading in PCB layout, Ralph Grabowski

    upFront.eZine, 26 May 2003

    more Recommended Reading]


    ABAQUS Users' Conference 2003, 4-6 June 2003. Munich, Germany. Preliminary Announcement/Call for Papers

    Daratech iDPS, 9-10 June 2003. Detroit, MI. Now in its third year, daratechiDPS AUTO2003 will focus on how today's digital prototyping and physical testing processes and tools are meeting auto makers' urgent requirements to shorten product development cycles, manage increasing model complexity and variety, and lower development costs. (Register by April 30th, and save $100!)

    2003 International Forum on DFMA June 17-18, 2003. Newport, RI. Sponsored by Boothroyd Dewhurst, Inc. The International Forum on DFMA is the foremost conference worldwide on early design analysis methodologies and implementation. Conference papers will discuss specific product development programs and examine cost reductions and efficiency gains at some of the world.s leading manufacturing companies, such as Raytheon, Hewlett-Packard Company, Harley-Davidson Motor Company, and Visteon Corporation, among others.

    CIMdata PLM Conference June 23-25, 2003. Detroit, MI. "Unleashing the Value of Your Intellectual Assets." At PLMconference2003, attendees will be provided with a total view of the PLM picture including an industry vision, available opportunities, strategies for solution selection and implementation, roadmaps to move forward, pitfalls to avoid, and direction to help maximize the value and benefits of their investment.

    The Emerging Technologies Conference 2003 September 24-25, 2003. Kresge Auditorium, MIT Campus, Cambridge, MA. The Emerging Technologies Conference at MIT will focus on the technologies that are poised to make a dramatic impact on our world.
    Technology Review Magazine, the authority on emerging technology, will bring together world-renowned innovators and key leaders in technology and business. The 2-day conference will feature a mixture of keynote, panel and breakout discussions that will center on the transformative technological innovations that have the potential to fuel new economic growth.

    more Events]

    You can find the full MCADCafe event calendar here.

    To read more news, click here.

    -- Louis Columbus, AMR Research, MCADCafe.com Contributing Editor.