January 09, 2012
2011 Manufacturing Technology Demand Strong
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| by Jeff Rowe - Contributing Editor
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The resurgence of manufacturing following the crash of 2008 is unprecedented. The most current U.S. manufacturing technology orders put the year-to-date total at $463.32 million, which is up 80.5% compared with 2010 and are the second highest dollar amount in the last 15 years. As of October, manufacturing technology orders had already surpassed the total value accumulated in 2007.
“It’s long been recognized that analysis of manufacturing technology orders provides a reliable leading economic indicator, as it is an indicator that manufacturing firms are investing in capital equipment to increase their capacity and improve productivity. Manufacturing technology provides a foundation for all other manufacturing,” said Douglas K. Woods, President of AMT – The Association For Manufacturing Technology. “These machines and devices are the equipment that turn raw materials such as steel, iron, plastic, ceramics, composites, and alloys from their original state as stock materials into what will become durable goods such as airplanes, cars, and appliances, as
well as consumer and other goods that are used every day.”
The Midwest and Central regions of the U.S. have seen the greatest surge in manufacturing technology orders. The Midwest’s manufacturing technology orders in 2011 are 105 percent more than the comparable figure for 2010. This large increase is the result of the region’s large traditional customer base.
It is also where the oldest equipment resides and the industries impacted most by the weak dollar and reshoring trend are located. The Central region pick-up — 85 percent higher compared to 2010 — was powered by the growth in the energy business and secondly by the automotive industry.
Beyond manufacturing technology, overall U.S. manufacturing is robust. Despite the past several years trend of offshoring, the value of U.S. manufacturing output increased by one-third to $1.65 trillion between 1972 and the 2008 recession. Even though China accounted for 19.8 percent of global manufacturing value in 2010, the U.S. was strong with a share of 19.4 percent.
“The factors that are fueling this tremendous surge are the traditional reasons that drive growth in investment, but what is unusual about the current rebound is that all factors have come together at one time. This is something that’s never been seen before and as a result we are seeing a true renaissance for manufacturing in the U.S.,” Woods noted.
“American manufacturers rushed to beat the end-of-year bonus depreciation deadline. Inventories were low – something we’ve never experienced going into a recession – and that accounts for the quick rebound,” he explained. Exports are rising as American manufacturers meet overseas demand. Manufacturing technology from the U.S. is less expensive than foreign equipment, and U.S.-made goods are more price competitive than many imports due to the weak dollar.
The average age of machinery currently in use at U.S. manufacturing facilities crept up from nine years in 2007 to 13.5 years, and as demand started to increase the need for investment to replace the aging equipment became apparent. Those investments are being made in completely new technology. Multi-operation machines are profoundly impacting productivity. Water jet cutting and hydroforming are experiencing massive growth because they offer all the benefits of traditional processes but eliminate distortion and deformation. Additive manufacturing is growing, nano machining has become commercially affordable, and the availability of new materials, such as compact powdered metals, is
having a tremendous impact. Plus, the emergence of cloud manufacturing, which promotes collaborative efforts across organizations, is opening new doors to manufacturers.
Expanding markets worldwide are playing an important role as manufacturing grows China seems insatiable and accounts for almost one half of the world’s total consumption of manufacturing technology. India’s economy is growing at double the Western economy’s rate, with expectations for more China-like development soon. As it prepares for major world events including the Olympics and the FIFA World Cup competition, South America faces the challenge of building infrastructure that can support the events.
Russia, South Africa, the Middle East and South Asia are on the fringe, but nevertheless contribute to growth in the global manufacturing economy.
Another factor boosting U.S. manufacturing is the reshoring phenomenon. More work is coming back to the U.S. from foreign shores and there is greater foreign direct investment in U.S. facilities. The quality of work in the U.S. is proving to be more valuable than originally thought in the off-shoring investment calculation. Companies face increasing costs in logistics issues with the delivery of components and the exporting of completed products to North America. Add to that the rapidly increasing labor costs in traditionally “low-cost” labor markets, and the continued decline of labor in the overall share of total production cost, and the reshoring picture becomes clear. “When
the the total cost of manufacturing is calculated, the U.S. is a very favorable environment,” Woods notes.
“In fact, new research from the Boston Consulting Group shows that transportation goods such as vehicles and auto parts, construction equipment, appliances, electrical equipment and furniture are among the sectors that could create up to 3 million job as a result of manufacturing returning to the U.S.,” Woods says.
The outlook for 2012 remains positive. The weak dollar is making exports strong. Reshoring is in full bloom. The manufacturing base is reinvesting in the latest tools. Energy will continue to be a large investor in manufacturing technology. The automotive industry is making major changes to address green issues, which will lead to significant investments in production technology, as well as spending to support the shift of the industry’s center from Detroit to the South/Southwest. Aerospace green field investments will continue in the Southeast and West.
Woods says, “This all said, manufacturing in America still needs help. Jobs are an unresolved issue. Despite the high number of Americans out of work, manufacturing jobs continue to go unfilled. That is because the factory floor today is very different from what it used to be. It is awash with new technologies and processes that require advanced training and adaptable skills. We need a “smartforce” of workers who are up to the job.
“Until we take steps to level the playing field for U.S. companies in the global marketplace by eliminating trade barriers, reining in regulations, and lowering taxes for manufacturers, we risk losing ground to our foreign competitors in new markets and industries. We must keep the pressure on our elected officials to come up with a focused plan for moving forward. AMT is poised to work with the Federal Government to implement a national manufacturing strategy – a Manufacturing Mandate that will establish America as the worldwide leader in next-generation manufacturing technologies and the world-class products and services they provide. Continued growth in our manufacturing sector
is a necessary step on the path to sustainable economic prosperity and worldwide leadership and only achievable through the concerted, collaborative efforts of the stakeholders.”
Commentary By Jeffrey Rowe, Editor
We begin the new year with what appears to be good news for the manufacturing sector specifically and the economy generally. I wonder, though, are better days really ahead for manufacturing?
For the past few months I have been trying to absorb the implications of economic and business reports and analyses that focus on the relative state of U.S. manufacturing. I've also read interviews with senior executives about the business climate, including small, medium, and large, multinational manufacturing companies (mostly big ones), as well as their peers in a cross-section of all other business sectors.
Generally, manufacturing executives forecast increases in economic growth, investments in new equipment and technology, and hiring in the next 12 months. A majority of manufacturing executives report that their revenues grew last year, especially in the second half. Looking ahead, most manufacturers are optimistic about the economy's prospects over the next 12 months.
Although generally optimistic, manufacturing executives do cite some barriers to growth that will be monitored closely in the coming year. Many manufacturers view foreign market competition as a potential barrier to growth, as well as unfavorable monetary exchange rates, not to mention the mess with several currencies around the world. In addition, there is a potential drawback from the current increase in hiring plans, and many manufacturers forecast a lack of qualified workers as a hurdle for growth over the next 12 months. With all the recent layoffs, however, this last concern seems hard to fathom until you realize the importance of the word
“qualified” with regard to necessary education, not just mindless warm bodies.
So, despite the ongoing layoffs occurring in manufacturing throughout North America, there is some reason for optimism in the manufacturing sector right now, at least in the minds of those interviewed. Although manufacturing companies are not the exclusive source of the information presented in the reports I read, that sector represents a fair sampling of the current collective mindset for manufacturing. However, only relatively large manufacturing companies were interviewed in a majority of the reports I've read, so the views are skewed toward the opinions of larger manufacturers.
However, it seems that manufacturers are planning on adding the most new employees in the areas of production workers and professionals/technicians. The percentage of companies planning on reducing these job categories seemed very low. The increase in production workers is somewhat surprising based on all the news we hear about production reductions, but keep in mind many of the companies interviewed are multinationals, so at least some of the production work that is lost in North America is growing substantially elsewhere. A good sign for manufacturing in general are the areas where increased investments are expected, namely, new product/service introductions, IT, and, R&D.
On the other hand, manufacturers concede that their biggest (potential) barriers to growth include competition from foreign markets, unfavorable monetary exchange rates, and inability to implement growth, and a lack of qualified workers (especially at managerial levels).
All in all, the report above and others I have read present some food for thought on the state of manufacturing from a worldwide perspective. Although things may not be so hot here in manufacturing right now, on a worldwide scale, there appears to be reason for at least cautious optimism.
That addresses the relatively positive news on the people side of manufacturing, but the second question I have is will technology also help lead to a manufacturing revival?
I follow a number of manufacturing technologies (machines, tools, and software and hardware products) with a good for some of the emerging technology trends that might affect the future of manufacturing. These technologies include:
Computers and CAD/CAM software
Turning centers and lathes
Milling and drilling
Tools and tooling
Grind and finish
Quality, test, and measurement
Sawing and abrasives
EDM and ECM
It seems, based on manufacturers I've spoken with, most are pretty satisfied with their current CAD/CAM software and the platforms they run on in favor of other technology areas that provide faster and more flexible actual manufacturing capabilities. Actually, the interest seemed to be higher in flexibility than just raw speed with the manufacturers that I spoke with.
CAM software, like many of the other areas of technology, that, along wit efficiency, flexibility is a major trend and customer. Much like what has happened on the CAD side of the equation, simulation continues to come into its own on the CAM side. Programmed tool movements can be previewed for errors and wasted motion and can be corrected, saving machine tools and time. More complex, multi-tasking equipment demands CAM software that is also up to the task, especially with regard to the myriad synchronizations required – a tough proposition to say the least. Several CAM vendors are addressing this issue by forming partnerships with equipment vendors, and these partnerships
are making things better for the respective vendors themselves, as well as their manufacturing customers.
Equipment flexibility has definitely become a major trend and direction lately on several different levels. Although flexibility means different things to different vendors, most equipment vendors would agree to define flexibility as the freedom and ability to perform a wide variety of tasks; the ability to be reconfigured extensively and quickly; the ability to handle a wide range of raw material;, and the ability to handle several different manufacturing operations with a tool, ideally reducing manual setups, work handling time, and tool inventories. While it can be a complex endeavor to successfully accomplish, technology and equipment flexibility is a major step forward
in the areas of multi-tasking and multi-processing.
Automation is also a big drawing card as a primary means for smaller shops to return to or retain competitiveness on a global basis.
Another trend that I have seen emerging in the manufacturing is automation integration and not just automation features of specific equipment. For example, equipment integrated at different levels of automation with the ability to help manufacturers arrive at the proper level of automation for their particular businesses. I've heard this concept called “automate to order,” where a manufacturer’s true needs are evaluated before implementing a blanket solution, and there is no longer such a thing as “one size fits all.” What a concept – putting manufacturing customers first and providing them with what they truly need and not just what the equipment vendors think
These are just a few of the things I have followed in manufacturing, but they all seem to point to the fact that well trained people and technology, properly employed, could very well be a key that leads the way to a North American manufacturing revival. However, one is not exclusive over the other. Both are absolutely necessary for manufacturing success, and there is still a long way to go.
The Week’s Top 5
At MCADCafé we track many things, including the stories that have attracted the most interest from our subscribers. Below are the five news items that were the most viewed during last week.
Autodesk has acquired certain technology-related assets from T-Splines Inc., a privately-held surface modeling software company, based in Utah. Terms of the transaction were not disclosed. “The technology acquisition will strengthen our Digital Prototyping portfolio with more flexible free-form modeling and will help achieve even closer integration between industrial design and engineering workflows,” said Buzz Kross, senior vice president, Manufacturing Industry at Autodesk. “T-Splines technology will benefit designers and engineers that require watertight surfaces for downstream analysis and manufacturing.”
Editor's Note: This is actually a pretty big deal for Autodesk and the competing vendors that partner with T-Splines. Watch for an update on the implications of this acquisition in an upcoming MCADCafe Blog.
Donkervoort Automobielen BV, a Dutch automotive manufacturer, relies on SolidWorks design and simulation tools in its quest to produce the perfect sports car. This value was displayed when Donkervoort unveiled the newly designed model D8 GTO. By incorporating SolidWorks Flow Simulation and SolidWorks Simulation Premium to its existing SolidWorks package, Donkervoort created a single CAD environment for the redesign of its D8 GTO model, ensuring total integration of the design and simulation process. Donkervoort focuses on sports cars that are hand built, lightweight, high performance and perform like Formula One race cars, even though they look like classic roadsters.
Donkervoort tackled several different challenges during the redesign, including optimizing intake manifolds and engine airflow and resolving open-wheel aerodynamic challenges. The company created a hybrid carbon fiber-tubular steel chassis to add strength while minimizing weight that held up to simulated testing for force, stiffness, crash and impact. The design team added wings to the rear fenders to increase down force and traction.
SolidCAM announced InventorCAM 2012, the latest version of its CAM system, integrated with full associativity to Autodesk Inventor. InventorCAM provides the same look and feel in CAM as in CAD, greatly reducing the learning curve, enabling engineers to quickly generate efficient and safe toolpaths directly from the CAM toolbar, inside Autodesk Inventor. The iMachining technology in InventorCAM 2012 uses morphing spiral cuts and controlled step-over algorithms to enable tools to cut at their full depth, without suffering from shock loading or rubbing. Cutting at full depth helps to spread the load over the length of the tool, instead of the bottom few millimeters while, precise control
of chip thickness, keeps cutting loads steady, enabling far greater metal removal rates to be achieved, even in hard materials. InventorCAM 2012 can drive multi-spindle and multi-turret mill-turn centers. Simultaneous 5-axis milling, multi-sided indexing, high speed surface machining and 3D high speed surface machining in InventorCAM 2012 give engineers the ability to cut complex parts designed in Autodesk Inventor, while turning, mill-turn and wire EDM modules extend the software to program all machines in the shop.
PAS Technology released the new PAS Inspection Lifecycle Management Suite, empowering manufacturers to establish a complete, automated inspection process from a CAD model to trusted inspection results. The PAS Technology Inspection Lifecycle Management (ILM) Suite automates the entire inspection process, eliminates the need for data translation throughout the inspection process, integrating design, manufacturing, and inspection. Providing users with visual inspection results, the software enables interactive analysis at every step of the inspection process. The modular PAS ILM Suite includes:
PAS CMM Viewer is the base module, allowing users throughout the supply chain to view, collaborate, analyze, simulate, and comment on inspection results.
PAS CMM Engineering provides engineers with additional capabilities to automatically transform a part CAD model into inspection instructions that can be output directly to an inspection report form.
PAS CMM Inspection is the advanced module, providing the complete capabilities of the ILM Suite, enabling end-to-end CMM programming and inspection automation for any CMM machine.
Jeffrey Rowe is the editor of
MCADCafé and MCAD Weekly Review. He can be reached at
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-- Jeff Rowe, MCADCafe.com Contributing Editor.