Alereon and SunPlusIT Deliver Worldwide Wireless USB Hard Drive

AUSTIN, Texas—(BUSINESS WIRE)—January 7, 2008— Alereon, Inc., the Ultra Wideband (UWB) technology leader for WiMedia and Certified Wireless USB applications and SunPlusIT, a leader in the design, development, research, sales of integrated circuit (ICs) for Controller & Peripherals, today introduced a Worldwide Wireless USB Hard Drive reference design based on the Alereon AL5000 Worldwide Ultra Wideband Chipset and the SunPlusIT SPIF260A USB/SATA II storage controller.

The turnkey design targets vendors of Certified Wireless USB products, promising them fast time-to-market using two proven technologies: Alereon's AL5000 worldwide Wireless USB chipset, and the SunPlusIT USB to SATA chip. The SunPlusIT platform, designed in conjunction with the first customer Toshiba, is the only wireless USB hard drive design able to meet regulatory requirements around the globe.

"This new wireless USB hard drive design is the fastest way for vendors to get Certified Wireless USB drives to market," said Eric Broockman, CEO of Alereon. "The AL5000 Family is the only proven wireless USB chipset that allows our customers such as SunPlusIT and Toshiba the ability to bring a single product to the market that will meet any local regulatory requirements."

"The SPIF260A is the first ASIC to support SATA II and the first USB controller to support external storage solutions with multi-functions like SD card reader, fingerprint, and RAID 5. SPIF260A makes external storage design easy, through high performance and low cost," said CH.Kung, President of SunPlusIT.

The Alereon's AL5000 Worldwide Wireless USB chipset integrates all of the essential RF circuitry, including synthesizer VCO/PLL, anti-alias filters, LNAs and transmit/receive (T/R) switches. In addition to integrating the Media Access Controller (MAC) and Baseband Processor (BBP), the chipset includes the firmware/software necessary to develop a worldwide Wireless USB product. Covering the entire WiMedia spectrum from 3.1 GHz to 10.6 GHz, the AL5000 Worldwide Wireless USB chipset was optimized for desktop and laptop PCs; after market hubs, adapters and cards; and embedded devices including PC peripherals, mobile handsets, and digital cameras, where space and power consumption are at a premium.

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company using revolutionary Ultra Wideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today's personal computer and portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit www.alereon.com

The SunPlusIT

Sunplus Innovation Technology Inc. was spun-off from the Controller & Peripheral BU of Sunplus Technology (TSE: 2401) (LSE:SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus Innovation Technology keeps investing in the R&D of controller and PC peripheral IC solutions including mouse/keyboard MCU, optical mouse sensor/SoC, printer/MFP IC, SATA bridge IC, and home appliance MCU. Sunplus Innovation Technology is devoted to create a comfortable, convenient, and pleasant life for consumers by offering customers best products. For more information, please visit our website: www.sunplusit.com

Contact:

Alereon, Inc.
Mike Krell, 512-345-4200 x2162
Email Contact
or
Alereon Public Relations Contact:
Shelton Group
Jason Caldwell, 972-239-5119 x206
Email Contact
Katie Olivier, 972-239-5119 x128
Email Contact
or
SunPlusIT
William Wang, +886-936-627-029
Email Contact




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