Cambashi to Sponsor ISA

Massachusetts, USA, June 2, 2011

Cambashi, an independent IT industry research, training and consulting firm, announced today that it is supporting the 2011 International Society of Automation (ISA) Marketing and Sales Summit occurring September 7-9 in St. Louis, Missouri in multiple ways, signaling the company’s commitment to industrial automation markets.  Cambashi is a Platinum sponsor of the Summit, and Cambashi Inc. President and Principal Industry Analyst Julie Fraser will deliver a Keynote address as well as co-host a sales focused “speed-dating” session along with Rick Albrecht of Dynatech Control Solutions.

The ISA’s 6th Annual Marketing & Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This unique event is designed exclusively for senior sales and marketing professionals in the automation markets.  This conference fits well with Cambashi’s role in accelerating the effectiveness of technology solution providers to value-adding industries such as discrete manufacturing, process, batch and mixed-mode production, distribution, energy, and utilities.

“We are pleased to have Cambashi participate as a sponsor for the 6th Annual ISA Marketing and Sales Summit for the second year in a row,” stated Shari Worthington, Co-Chair of the ISA Marketing and Sales Summit.  “Cambashi offers tremendous value to the Summit and attendees, from sharing their expertise as industry analysts to helping companies tackle their marketing and sales channel challenges that are unique to the automation market.  This year we are happy to announce that Julie Fraser will be our Analyst Keynote on Wednesday evening.  She will discuss the challenges of succeeding in a Customer 2.0 world.”

Cambashi’s sponsorship includes hosting an exhibit at the Summit to offer attendees an opportunity to obtain information in print and on a USB flash drive about the company and its services to bolster the sales and marketing effectiveness of solution providers.  It is also another opportunity for all attendees to speak directly with Cambashi Inc.’s Julie Fraser.  “We have found the ISA Marketing and Sales Summit a valuable venue to not only meet budget-holders in an important target market, but also to learn from and become part of a community of committed marketing and sales professionals.  I’m honored that the Summit organizing committee has asked me to present the keynote, as well.”

Contact Julie Fraser through her company website at  Registration for the ISA Marketing and Sales Summit is ongoing at the Summit website.
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About Cambashi

Cambashi is a market research, industry analyst and consulting firm based in Cambridge UK and Boston MA US. Our independent research and analysis delivers compelling insights on the use of IT to address business issues in manufacturing, process, distribution, energy, utilities and construction industries. Our consulting analysts partner with clients worldwide to clarify decisions, assess trends, articulate value and craft an effective path to market rewards. We deliver global market data and industry training, and apply our extensive industry knowledge to each client’s unique situation.

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