vrSoftware Mockshop Raises Retail Sales Performance at Aigle

Boroughbridge, England, May 31, 2011. vrSoftware™, the market leading provider of “Visual Retailing” software solutions, today announced that Aigle is using vrSoftware Mockshop® to design and visually merchandise its stores.

Aigle, founded in 1853 to produce rubber boots, today offers durable, functional, fashionable clothing, shoes and boots for men, women and children using innovative design, materials and production techniques. “Our philosophy is to help man live in harmony with nature, to experience the freedom of nature, and to discover all the pleasures and sensations it has to offer. Our store designs and visual merchandising must support those characteristics and we chose Mockshop to help us achieve that,” said Stephane Brault, Visual Merchandiser, Aigle. “Before we had Mockshop we were always playing catch up and were often late with our merchandising guidelines to stores. Now we are actually ahead of the game and can even advise our buyers on effective visual merchandising during the range building process. Mockshop has proven to be a superb communication tool that automates production of easy to use planograms that have harmonized our stores layouts and drive our sale conversion rates.”

“Aigle have dramatically improved their Visual Merchandising process. Within just 3 cycles of producing MockShop designs and planograms Stephane and his team felt ‘fully operational’ with the tool,” said Sjef van Dongen, Director, Visual Instinct, the local vrSoftware Solution Provider.

“We’re delighted to have been selected by Aigle through the expertise of vrSoftware Solution Provider, Visual Instinct,” said Colin Liversedge, MD, vrSoftware. “Creating and delivering easy to execute store merchandising instructions for every branch store is a tough problem. Poor and inconsistent merchandising in retail stores results in lost sales, low sales conversion rates, excessive markdowns and poor brand image. Recent trends, of vastly increasing merchandise cycles from the historical 2 seasons per year, have exacerbated the issue. Mockshop is one tool from vrSoftware visual retailing suite; it enables creating, delivering and executing quality visual merchandising instructions. Interactive virtual store modeling and visual merchandising automates production of visual ‘planograms’ enables collaboration between visual merchandisers and staff in each retail store to boost conversions, basket sizes and sales per square foot.”

About Aigle
Aigle's ambition is to help man live in harmony with nature. Born in France in 1853, Aigle offers essential, contemporary products for men, women and children using innovative design, materials and production techniques to produce durable, functional, fashionable clothing, shoes and boots. Aigle achieves this responsibly and protects the environment by committing to minimize our ecological impact, both through their behaviour and the product design. For more information visit www.aigle.com.

About Visual Instinct
Visual Instinct SPRL is a vrSoftware Solution Provider and expert advisor to the retailing industry. Based on a successful international track record in visual merchandising Visual Instinct fully understands the retail market and has proven its ability to succinctly transfer knowledge and process success to clients such as Aigle. For further information visit www.visualinstinct.be.

About vrSoftware
Founded in 2003 with headquarters in Boroughbridge, near York, England, vrSoftware is the market leading provider of “Visual Retailing” (see Press Backgrounder) software solutions - that make Range Planning and Visual Merchandising easier, more efficient and more successful. vrSoftware’s products include vrSoftware Mockshop® for Visual Merchandising, vrSoftware Sampleroom™ for Range Visualization. Over 100 retail clothing store chains, over 70 sportswear and clothing brands/wholesalers and over 250 colleges and universities already use our software. Our customers are located in 28 different countries and are supplied and locally supported by a worldwide channel of trained and experienced solution providers. For more information +44 (1423) 321 882 or visit www.vrSoftware.com.

Also see Press Backgrounder on ‘Visual Retailing’

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