PSA Peugeot Citroen Chooses Centric Software for New Mechatronic Functions Evaluation
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PSA Peugeot Citroen Chooses Centric Software for New Mechatronic Functions Evaluation

Centric Innovation(tm) Enables Leading European Automotive Manufacturer to Remain on the Forefront of Product and Process Innovation

SAN JOSE, Calif., July 30, 2003 - Centric Software, Inc., the leading provider of Product Lifecycle Management (PLM) innovation management solutions for the extended enterprise, today announced that PSA Peugeot Citroen, one of the world's leading carmakers, has selected Centric Innovation to drive innovation through their development processes. Centric Innovation was chosen by PSA Peugeot Citroen's Research and Innovation Department to provide a complete "mechatronics" simulation of the combined mechanical and electronic vehicle systems.

"Our partnership with Centric Software is an example of our dedication to remain on the competitive forefront using innovative methods to lead the market," said Franck Guillemard, head of the Mechatronic Team, DRIA (Division of Research and Automobile Innovation), PSA Peugeot Citroen. "There is no other solution at this time on the market that enables our Research and Innovation team to collaboratively optimize the innovation process. Centric Innovation will significantly accelerate our new vehicle development and enable PSA Peugeot Citroen to continue to meet our market targets."

PSA Peugeot Citroen is using the Centric Innovation solution to conduct complete mechatronic analysis and simulation of electro-mechanical systems. The solution provides a full inter-disciplinary collaboration environment to explore and validate new concepts. Centric Innovation links to mechatronic software, such as Matlab & Simulink, to synthesize results in context of the total product definition.

"As electronics become more and more important in automotive design and development, a complete system level simulation incorporating electronics, electro-mechanical, and mechanical, is crucial to maintain market leadership," said Ed Miller, president of CIMdata. "Centric Innovation directly targets this critical need as a solution involving real-time behavioural analysis and connectivity to these major authoring applications."

"We are excited that PSA Peugeot Citroen has selected Centric Software to further their strategy for driving innovation," said Chris Groves, president and CEO of Centric Software. "We look forward to working with them to maximize their capabilities to create market-dominating vehicles in record time."

About PSA Peugeot Citroen
PSA Peugeot Citroen is the world's sixth largest carmaker with 3.27 million vehicles sold in 2002. The Group is the second-largest car manufacturer on the European market with a 15.5% market share in 2002. The group is present in more than 140 countries. Sales have grown 55% in the last four years. The Group includes 198,600 employees worldwide. To learn more about PSA Peugeot Citroen, visit

About Centric Software, Inc.
Centric Software accelerates product innovation through its industry-leading Product Lifecycle Management (PLM) applications suite, Centric Innovation. Centric Innovation enables major manufacturers to manage product innovation programs and campaigns and deliver compelling, market-dominating products within critical windows of opportunity. It provides product executives online visibility and decision support for go-to-market goals by leveraging distributed product content, while multidisciplinary teams can rapidly explore and validate multiple product possibilities. Centric Software is headquartered in San Jose, Calif., and provides sales and support services to its customers through its offices and distributors worldwide. Visit for more information.


Centric Innovation and Innovation Center are trademarks of Centric Software, Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners and are hereby acknowledged.

Centric Software Contact:
Heike Stabenow
408-574-7802, ext. 216
Email Contact

PSA Peugeot Citroen Contact:
Franck Guillemard
Email Contact