ICEM Visualization Tools Pioneer Real-time Styling, Visualization and Engineering in a Single Platform

Designers and managers can now interact with virtual products in familiar, real time, virtual environments.

Southampton, UK, July 21, 2003. ICEM, a developer and supplier of advanced, surface-based modeling software for product design and development, has announced a powerful �In-Context’ Visualization software suite. Known as Adaptive Visualization, Real-Time Rendering is integrated with ICEM Surf and ICEM Viewer. Designers are able to perform high-level surface modeling and visualization within a single platform.

Adaptive Visualization Technology
�Adaptive Visualization’ technology is unique in the industry. Its curve-based animation and turntable tools allow true fly through capabilities and facilitates animations of complete vehicles to be created on the fly, or stored for later design reviews. Other tools, usually found in Digital Mock Up tools, enable real time quick interaction with large models.
ICEM’s tools offer different styles of renderings and environments. These tools allow complete automotive vehicles to be imported in, where styling or engineering reviews can be immediately conducted, and then used downstream with other digital models and design themes.

ICEM Suite of Visualization Tools
Using Real Time Rendering technology, ICEM’s suite of Visualization tools allow designers and managers to interact with complete automotive vehicle stacks in photo realistic environments, in real time. Techniques, such as self-shadowing and real time lens flare means, that time consuming static raytracing techniques are now becoming a thing of the past.

Persistent Modeling Environment
The main benefit of these tools is that they are used in the �persistent modeling environment’ of ICEM Surf. This ensures that designers and managers can model and perform modifications in real time, on screen, in the design review. Design decisions and alterations can be suggested, performed and visualized in one toolset.

�We are using ICEM Surf as an advanced studio design tool for building quick lightweight surface designs allowing us to reduce the time it takes to make full size clay models and prototype parts. The Real Time Rendering package allows us to visualize, in realistic studio settings, how the vehicle is going to look while at the same time allowing us to model and manipulate in this mode.’ states Jay Beever, Math Modeling Team Leader, Ford PAG, California, US.

ICEM Viewer
ICEM Viewer enables the complete �digital design’ to be exported into a web deliverable format, for easy viewing and distribution. Ideal for use in geographically remote design studies, this �lightweight’ format, allows multiple versions of the digital models to be reviewed simultaneously, reducing ambiguity, and ensuring that design decisions can be made quicker and more effectively.

�Working closely with our customers, ICEM is starting to integrate these advanced rendering tools into our customer’s design and web based environments, enabling all departments to experience the benefit of these tools for project review.’ said Lee Cureton, Chief Executive, ICEM.

About ICEM Ltd.
With its headquarters in the UK, ICEM Ltd. is the leading worldwide developer and supplier of advanced, surface-based modeling software for use in the design and development of automotive vehicle bodies, interiors and consumer durable products.

The company has a worldwide network of sales and support offices and specialist distributors covering continental Europe, the USA, Australia and the Asia Pacific region.

ICEM’s principal market sector is the worldwide automotive industry, where it includes most of the leading manufacturers among its customers, including the Ford Motor Company, DaimlerChrysler Group, Volkswagen Audi Group, Porsche, BMW, PSA Peugeot Citro뮬 Nissan, Subaru and Harley Davidson among others, as well as leading automotive industry companies such as Volke, EDAG, Pininfarina, Bertone and Bertrandt, among many others. The company also has a significant presence in the consumer durable products design market, with customers such as Wilson Sporting Goods, Rossignol, Ping and Toto among them.

Images available upon request or from the ICEM website

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