PlaceWare Increases Sales for CADTRAIN by More Than $150,000 While Cutting Travel Costs

E-Learning Solutions Provider Relies on PlaceWare Across the Company To Sell More, Meet More Efficiently and Present More Effectively While Keeping Costs Down

MOUNTAIN VIEW, Calif., April 14 /PRNewswire/ -- PlaceWare, Inc., the virtual collaboration and web conferencing choice of corporate America, today announced that CADTRAIN, a leading provider of e-Learning solutions, has had great success using PlaceWare to conduct product demonstrations for sales prospects, as well as to host its distance learning programs, present webinars and hold meetings. Through its use of PlaceWare, CADTRAIN estimates annual sales revenue has increased by at least $150,000 while travel costs have been cut by more than $75,000.

"With PlaceWare, CADTRAIN is able to perform over twice as many sales meetings, resulting in increased revenue," said Dave Cohen, vice president, CADTRAIN. "For every PlaceWare meeting that takes an hour, it would typically take at least a day or more to visit each prospect. PlaceWare is very effective for us, because the more product demonstrations we can do, the more we can increase sales."

"PlaceWare gives companies such as CADTRAIN greater reach, enabling them to meet with more prospects, shorten the sales cycle and in the end, increase sales," said Dustin Grosse, vice president of worldwide marketing and strategy at PlaceWare. "PlaceWare is easy for anyone to use from any place, at any time, and is perfect for sales demonstrations. PlaceWare web conferencing makes it simple for companies and their customers to stay in touch."

"We've found that a sales prospect is much more likely to agree to an hour-long meeting via PlaceWare than to a full day spent hosting a visit, which makes it an extraordinarily useful tool for us to present our products," Cohen continued. "For a company such as ours, reduced travel costs are extremely important, as well as having more time available for selling. Using PlaceWare is at the core of our sales cycle."

Beyond sales meetings, PlaceWare is used across CADTRAIN to train partners and resellers, present public web seminars, hold internal meetings and more. The company holds five to 10 training sessions per month for partners and resellers, presents sales webinars every other month, and conducts its distance learning program for customers via PlaceWare. In addition, because the company's personnel are geographically dispersed across the U.S. and Canada, PlaceWare allows them to conduct internal meetings with ease.

About CADTRAIN, Inc.

Founded in 1989, CADTRAIN is the leading provider of e-Learning for Pro/ENGINEER worldwide. CADTRAIN develops learning products specifically for Pro/ENGINEER and is PTC's development partner of Computer Based Training for Pro/ENGINEER. CADTRAIN's learning solutions include COACH -- a complete curriculum of e-Learning courses and COACH/LMS -- a Learning Management System. COACH and COACH/LMS are available directly through CADTRAIN and through PTC's entire Distribution Channel. For more information about CADTRAIN, visit or call 1-800-631-5757.

About PlaceWare, Inc.

PlaceWare is a leader in real-time, "carrier class," multimedia platform and application services for web-based communication and collaboration both inside and outside corporate firewalls. Enterprise customers prefer PlaceWare web conferencing because of its scalable, reliable and secure browser-based architecture, which is based on technology developed and tested at Xerox PARC. The company offers unparalleled performance for all types of web-based communications, from large-scale meetings with up to thousands of attendees, through small collaborative meetings, presentations, and e-learning sessions. Founded in 1996, PlaceWare has already attracted more than 3,100 leading organizations that see web conferencing as a natural evolution in helping their businesses compete more effectively in the global marketplace. PlaceWare helps companies host thousands of simultaneous web meetings simply using web browsers and telephones. For more information about PlaceWare, visit or call 1-888-526-6170 to reach the company's Mountain View, CA headquarters.

NOTE: PLACEWARE is a trademark of PlaceWare, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

CONTACT: Kent Kappen of PlaceWare, Inc., +1-408-313-1336, or
Email Contact; or Andrew Silver of Euro RSCG Middleberg,
+1-212-699-2589, or Email Contact, for PlaceWare, Inc.

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