mental images Adds PTC as the Latest OEM Partner

SAN FRANCISCO & BERLIN — (BUSINESS WIRE) — June 10, 2009 mental images®, a global leader in rendering software and visualization tools for animators, visual effects artists and other professionals, today announced that Parametric Technologies Corporation (PTC) has selected mental images’ mental ray® 3.7+ to bring the highest quality photorealistic rendering features and performance to its integrated 3D CAD/CAM/CAE solution, Pro/ENGINEER. With the inclusion of mental ray 3.7+ in the Pro/ENGINEER Advanced Rendering Extension (ARX), Pro/ENGINEER Wildfire 5.0 users can seamlessly utilize its high-end rendering capabilities for product design and development.

“PTC is pleased to partner with mental images to deliver advanced rendering capabilities to support PTC’s customers’ needs. Our customers have requested better rendering capabilities within Pro/ENGINEER and PTC has responded by integrating mental image’s award winning mental ray 3.7+ technology into Pro/ENGINEER ARX," says Michael Campbell, SVP Product Management, PTC.

mental ray 3.7+ is now the backbone of Pro/ENGINEER ARX, allowing users to render a wide variety of real-world materials and environments. It fully leverages mental ray’s capabilities to produce physically accurate and visually compelling results in less time. These include:

  • Achieving glossy reflections and optical correct refraction.
    • Direct illumination with ray tracing, a key feature in mental ray, makes computing realistic effects for reflections and refractions easy and fast to render.
  • Ensuring best performance for established lighting workflows.
    • Common light source types can be easily added to your scene. Pro/ENGINEER ARX now provides optimized support for traditional lighting models that are based on idealized light sources, whether it be for distant, point, or spot lights.
  • Producing convincing illumination of a scene based on real-world environments.
    • High Dynamic Range Images (HDRI) can easily be used in Pro/ENGINEER to generate lighting, reflections and backgrounds, producing visually stunning results every time without the need to spend time manipulating light sources.
  • Furthering realism with see-through surfaces and soft shadows.
    • mental ray generates lighting effects beyond traditional rendering such as patterns or beams of light when casting through transparent objects like glass or water. This indirect illumination is achieved through the photon mapping core technology in mental ray, fully integrated inside Pro/ENGINEER
    • The advanced final gathering feature in mental ray generates the subtle but impressive effects like contact soft shadows and color bleeding, providing stronger realism to images than traditional rendering.

“We are very pleased that PTC has selected mental ray for its rendering tool. It’s a natural fit,” says Rolf Herken, CEO and CTO, mental images. “The addition of PTC strengthens our robust line up of partners and we look forward to working together to bring the highest-quality rendering to PTC’s products.”

About mental images: mental images®, founded in 1986, is the recognized international leader in providing component and platform software for the creation, manipulation and visualization of 3D content. Its world leading rendering and other technologies are used by the entertainment, computer-aided design, architecture, scientific visualization, and other industries that require sophisticated images primarily as part of their software products and application services. mental images is a wholly-owned subsidiary of NVIDIA Corporation with headquarters in Berlin, Germany, a subsidiary in the United States, mental images, Inc., and a subsidiary in Melbourne, Australia, mental images Pty. mental images has a multinational staff of top qualified engineers exclusively dedicated to basic research and development in the area of 3D graphics and 3D Web Applications and Services technologies. For more information, visit www.mentalimages.com.

© 2009 mental images. All rights reserved. mental images and mental ray are trademarks and/or registered trademarks of mental images GmbH, Berlin, Germany, in the United States Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.

About NVIDIA: NVIDIA (Nasdaq: NVDA ) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce <

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