ParAccel and Autometrics Announce OEM Partnership

SAN DIEGO & NEW YORK—(BUSINESS WIRE)—April 6, 2009— ParAccel, Inc., provider of the ParAccel Analytic Database, a high-speed, low-effort, massively parallel (MPP) columnar database management system (DBMS) for data warehousing and analytics, and Autometrics, a Software-as-a-Service (SaaS) provider of data quality management and business intelligence (BI) solutions for marketing insights, today announced an original equipment manufacturer (OEM) agreement.

After an extensive evaluation of database platforms, Autometrics selected the ParAccel Analytic Database running on Dell servers as the DBMS platform for the next-generation Autometrics SaaS BI solution. Autometrics’ customers include many large, global clients such as Travelocity and Sofitel who subscribe to Autometrics to obtain critical insights into their brands, markets, customers, products and services. It is expected that all client accounts will be migrated to the new Autometrics SaaS platform.

“The size of our per-client databases is increasing dramatically, and we need the ability to efficiently scale our systems across multiple clients,” said Stephen Shaw, founder and CEO of Autometrics. “In our proof of concept (PoC) with ParAccel, we experienced vast performance gains and the ability to scale on standard hardware both the size and number of our data marts.”

“The ParAccel Analytic Database, with its proven scalability and performance, is enabling us to re-architect our already optimized BI platform in a way that wouldn’t otherwise be possible,” Shaw added. “Our multi-tenant platform needs to store vast amounts of data and enable powerful cross-client analyses to establish industry benchmarks. We have already seen dramatic results with ParAccel and are excited about the benefits all of our clients will experience. ParAccel’s technology is proving fundamental to the scalability of our SaaS platform.”

“Even in challenging economic times, companies recognize that they must invest in robust technology to extend their analytic capabilities,” said ParAccel CEO David Ehrlich. “Autometrics has built a successful, on-demand BI platform for marketing insight that delivers real business value to many blue chip companies. We are excited that they chose the ParAccel Analytic Database to help them increase that value, and we are proud to be an integral part of their next-generation BI platform.”

About Autometrics

Founded in 2000, Autometrics is a pioneer of Software-as-a-Service (SaaS) for high performance, end-to-end business intelligence (BI) solutions. We help clients in the Automotive, Travel and Telecoms industries obtain critical insights into their brands, markets, customers, products and services. We provide data quality management services combined with a comprehensive suite of on-demand BI tools developed in association with our ‘best of breed’ technology partners, provided as a subscription-based SaaS platform. This enterprise platform delivers the key technical functionality necessary for integrating, sorting and visualizing complex data in a way that aligns with our clients’ own processes for making better decisions faster. Autometrics is headquartered in New York, with offices in Los Angeles and London. More information is available at and Email Contact

About ParAccel

ParAccel, Inc. is the proven leader in scalable analytic performance and price-performance. The ParAccel Analytic Database™ is a new generation, MPP-Columnar DBMS that is delivering breakthrough analytic performance and price-performance in customer environments. Available as software or a virtual or packaged data warehouse appliance on standard hardware from all major vendors, it can be implemented stand-alone, or as a drop-in accelerator to extend an existing SQL Server or Oracle investment. ParAccel’s management team includes technical founders and industry veterans from noted data management companies Netezza, Oracle, Teradata, Gupta, SenSage, PointBase, and IBM. ParAccel helps leading companies, like Autometrics, extend their analytic performance advantage to further differentiate their products and services. ParAccel is based in California with offices in Cupertino and San Diego. For more information please contact us at Email Contact or 866-903-0335, or visit us at

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