DP Technology, maker of ESPRIT CAM, teams up with NASCAR racing team Petty Enterprises

Camarillo, Calif. — July 28, 2008 — DP Technology, a leader in the industry of computer-aided-manufacturing (CAM) and maker of ESPRIT® CAM software, has become an official sponsor and technology partner of Petty Enterprises, a NASCAR (National Association for Stock Car Auto Racing) racing team based in North Carolina.

DP Technology continues to lead the pack on the racetrack with the sponsorship of two NASCAR Sprint Cup Series racing teams, namely the No. 43 Cheerios/Betty Crocker Dodge and the No. 45 Marathon/Wells Fargo/PVA Dodge, owned and operated by Petty Enterprises. These two NASCAR teams are the eighth and ninth sponsored by DP Technology.

“They came to us and wanted our software because they figured out it was the best software out there,” said Bill Haas, vice president of special projects for DP Technology.

Having become unsatisfied with its previous CAM software due to “lack of improvements and growth versatility,” Petty Enterprises was in the process of investigating various new CAM software packages when engineers from the company visited an ESPRIT booth at a machining industry trade show in North Carolina, according to Bobby Turner, design engineer for Petty Enterprises.

 “While investigating, we also learned that an engineer in the office had used ESPRIT at a machine shop he worked at prior to Petty Enterprises,” Turner said.

 Petty Enterprises will use ESPRIT to write programming code for its HAAS V4 CNC machine, which is used to make several different kinds of parts for its racecars — ranging from the chassis and suspension to the body. “Pretty much everything except engine components,” Turner said.

 Petty Enterprises is currently in the process of implementing ESPRIT software which, when fully implemented, will improve the production of parts for the racing teams’ vehicles. “It should save us some time and money, which in turn will allow us to spend more time improving parts and spending money in other important areas,” Turner said.

 The new partners have opted to join forces through 2010.

 “We wanted to find software that would be easy to use, meet our current and future CNC needs, and have a support staff that could help us with training or any other technical assistance,” Derrick Finley, technical director for Petty Enterprises, said. “Out of the different CAM packages we investigated, we found ESPRIT to be the software that best fit these needs. The support and training we have had thus far has been phenomenal, and the people at ESPRIT have been a great pleasure to work with.”

 The Web sites of both DP Technology and Petty Enterprises will be linked so that visitors to each site will be able to access the partner site.


ESPRIT is a high-performance computer-aided manufacturing (CAM) system for a full range of machine tool applications. ESPRIT delivers powerful full-spectrum programming for 2–5 axis milling, 2–22 axis turning, 2–5 axis wire EDM, multitasking mill-turn machining and B-axis machine tools, and high-speed 3- and 5-axis machining.
ESPRIT’s high-performance capabilities include machining any part geometry (solid, surface, or wireframe), universal post processing to format G-code for virtually any machine tool, and solid simulation and verification with dry runs rendered in dynamic solids for optimal part quality and consistency. ESPRIT is 100 percent pure Windows®, and provides a comfortable and familiar user interface for maximum productivity.

About DP Technology

        DP Technology is a computer-aided manufacturing (CAM) software market leader with a mission to provide CNC programmers with the most powerful CAM software ever. DP Technology’s flagship product, ESPRIT, captures the company’s vision of technology’s potential and its passion for excellence.
                DP Technology maintains its worldwide headquarters in Camarillo, Calif., and product development teams in California and Florence, Italy. Sales and support operations are located in Europe, Asia, and North and South America. For additional information about DP Technology and ESPRIT, call +1-805-388-6000, send an e-mail to Email Contact, or visit the company Web site at www.dptechnology.com.

Media Contact:

Stacey Wiebe
DP Technology Public Relations
(805) 388-6000
Email Contact

Technical Contact:

Chuck Mathews
DP Technology Vice President
(805) 388-6000
Email Contact

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