HP Introduces "Extreme" Storage for Online and Digital Media Businesses
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HP Introduces "Extreme" Storage for Online and Digital Media Businesses

PALO ALTO, Calif.—(BUSINESS WIRE)—May 6, 2008— HP (NYSE:HPQ) today announced a highly scalable storage system designed to simplify the management of multiple petabytes(1) of data at an affordable cost, making it ideal for online and digital media businesses.

New business services offered by Web 2.0 and digital media firms such as photo sharing, streaming media, video-on-demand and social networking generate massive amounts of file-based data that needs to be stored, managed and retrieved in an instant. Large enterprises in sectors such as oil and gas, security and surveillance, and genetic research have similar demands.

The HP StorageWorks 9100 Extreme Data Storage System (ExDS9100) addresses these requirements by offering vast storage capacity and simplified, integrated management. No other file-based network-attached storage (NAS) system on the market today offers a single management interface while scaling to the multi-petabyte level.

For the first time, administrators can easily manage petabytes of storage instead of just terabytes. This reduces the number of administrators and the cost necessary to manage these highly demanding data storage environments.

The ExDS9100 is the first in a series of HP offerings for scale-out environments such as cloud computing, which is an emerging category where services are delivered via the Internet. With an architecture that cost-effectively manages these environments, the ExDS9100 enables customers to deliver new online services or enhance existing offerings to drive new revenue streams.

Many companies are struggling with file-based growth not only how to cope with the sheer growth, but also how to leverage their digital and static media to create additional revenue by delivering online services, said Mark Peters, an analyst at Enterprise Strategy Group. HP is aiming to address these dual market needs, which are much more than just petabyte scalability at an affordable price. Customers are looking for systems that combine scalability with simplified management, ease of use, and all-in-one application support. Put very simply, new business models require usability as much as storability.

Unlike the architectures of competing systems, the ExDS9100 was designed by HP to provision performance and capacity independently, which leads to greater flexibility in matching capabilities to unique workloads. This helps ensure that critical business applications are always available despite changing environments, such as seasonal customer spikes for online photo sharing companies or increased demand for high-quality streaming video from media and file services providers.

As business requirements rapidly change and digital media files grow at exponential rates, many enterprises need to manage growth in a way that helps them profit from their storage infrastructure. Thats where the ExDS9100 really delivers, said Dave Roberson, senior vice president and general manager, StorageWorks, HP. The ExDS9100 is the only complete hardware and software system that provides a flexible and affordable solution for customers with massive capacity needs.

Expertise in highly scalable environments

HP is No. 1 in revenue of disk storage systems worldwide.(2) The ExDS9100 couples the companys proven disk-storage technology and expertise in highly scalable NAS with its energy-efficient and affordable blade server technology. This combined storage and server market leadership advances the management, performance and overall availability of HPs NAS offerings.

The HP ExDS9100 is a unified system consisting of three primary components:

The HP ExDS9100 system is expected to be available in the fourth quarter of 2008. More information is available at www.hp.com/go/extremestorage.

About HP

HP focuses on simplifying technology experiences for all of its customers from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the worlds largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP is available at www.hp.com.

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(1) 1 petabyte equals 1,000 terabytes or 1,0005 bytes.

(2) IDC, IDC Worldwide Quarterly Disk Storage Systems Tracker Q407, March 2008.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HPs Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2008 and HPs other filings with the Securities and Exchange Commission, including but not limited to HPs Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


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