Athens Group Sponsors Private Label Experts to Speak at Material World 2008
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Athens Group Sponsors Private Label Experts to Speak at Material World 2008

AUSTIN, TX -- (MARKET WIRE) -- Mar 31, 2008 -- Today retail business process leaders, Athens Group, announced that the company will sponsor a customer-driven presentation entitled, "PLM and SRM Apparel Manufacturing and Retail Success Stories" at this year's Material World and Technology Solutions. The presentation will highlight current challenges and best practices strategies from customers who have not only survived, but flourished in today's challenging retail economic environment.

"Globalization, ever-changing sourcing models and increasingly product-focused investment criteria require new ways of partnering within and beyond an enterprise," said Dan Staresinic, Global Marketing Director - Consumer Products, Siemens PLM Software. "PLM is an extended enterprise strategy to drive product and process innovation and achieve profitable differentiation."

The presentation will be held in the Technology Solutions Theater section of Material World on Tuesday, April 8th at 3:45 p.m. Co-presenters Harry K. Magazu of Jones Apparel Group and John Johnson, Apparel Expert at Siemens PLM Software, will share best practices from real-world case studies of successful PLM implementations. Attendees will learn the results that successful apparel and CPG companies have achieved using enterprise-class PLM and SRM solutions.

"According to recent findings from Retail Systems Research, retailers who outperform their peers in year-over-year comparable store sales carry a significantly higher percentage of private label merchandise than their underperforming peers," said Christine Lowry, CMO at Athens Group. "In order to survive in today's economic environment, it's even more important for retailers and manufacturers to simultaneously reduce costs and differentiate offerings, while speeding time to market."

Highly configurable Product PLM and SRM solutions are gaining traction in footwear and apparel manufacturers and retailers. Those organizations that have adopted PLM and sourcing solutions are better able to manage their private label initiatives and are thus achieving higher sales, margins and turnover. Aberdeen Group's recent report entitled, "PLM for the Fashion, Apparel and Footwear Industries," states that best-in-class companies are 54% more likely to have PLM solutions in place than industry-average companies.

Athens Group has the strong retail expertise key to helping customers customize and integrate their PLM and SRM solutions, ultimately reducing product risks and costs and speeding time to value. The company will be exhibiting Private Label Management (PLM) and Supplier Relationship Management (SRM) solutions with technology partner, Siemens PLM Software in booth number 325 during Material World April 8 - 10th in Miami Beach, FL.

Athens Group Retail

Retailers cite outmoded IT portfolios, complex integration, and deficient business processes as their biggest barriers to profitable growth. To help business technology leaders overcome these barriers, we provide cost-effective, flexible retail solutions and services, to help support business growth and enable rapid change. We can help you make practical business process changes and improvements, legacy systems enhancements and evolution, and achieve simpler, more effective integration. Athens Group serves clients such as REI, Whole Foods Market, Lance Armstrong Foundation, SUPERVALU and Dell. For more information, visit

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Vanessa McMillan
Director of Marketing
512-345-0600 ext. 135

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