Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., continued its winning ways in the high performance superbike market thanks to the release in November 2007 of the new 1125R, designed with thinkID.
Headquartered in East Troy, Wisconsin, USA, the company has been using think3’s thinkdesign (CAD) and thinkteam (PDM) solutions to automate and optimize their product development process since 1998.
For the creation of the new 1125R, Buell extended their partnership with think3 and adopted thinkID, think3’s styling solution, which ensures maximum design creativity.
“We wanted to create a radically new motorbike focusing on power, maneuverability and agility for a unique riding experience,” said Erik Buell, Chairman and Chief Technical Officer, Buell Motorcycle Company. “thinkID helped us in meeting this challenge. think3’s Global Shape Modeling (GSM3) technology allowed us to carry out accurate changes in a quick and automated way, at different stages of the product development process, while preserving the original design intent and reducing production time. With thinkID, we could meet our objectives within the planned timeframe, presenting an innovative sportbike with a unique design that combines an aggressive style with excellent performance.”
The 1125R leads with an all-new front fairing and radiator cowling for superior aerodynamics, and its new 1125cc DOHC V-Twin Helicon engine is the first liquid-cooled engine to power a street-legal Buell motorcycle.
The multi-year cooperation between think3, Inc., and an innovative manufacturer like Buell Motorcycle Company is a testament to the value and innovation provided by think3’s solutions.
About Buell Motorcycle Company.
Buell Motorcycle Company, a subsidiary of Harley-Davidson, Inc., produces premium sport performance motorcycles, motorcycle parts, accessories and apparel. To learn more about Buell motorcycles, visit your local Buell dealer and experience the aggressive attitude, style and performance only found on board a Buell. For the Buell dealer nearest you, pull into
www.buell.com. Buell will celebrate its 25th Anniversary in 2008 with special motorcycle badging, as well as a variety of events July 2-6, 2008 in Wisconsin. (see
www.buell.com for more details)
About think3, Inc.
think3 offers innovative and next-generation industrial design solutions and is a global provider of product development solutions for the manufacturing industry. Among its customers are leading companies such as Honda, BMW, Mazda and Alessi. think3 enables more than 5,000 customer companies to constantly increase their competitiveness and profitability by optimizing their product development process. think3’s products, services and unique business model allow manufacturers to lower risks and remove barriers to success. With headquarters in Cincinnati, USA and offices throughout Europe, Asia and North America, think3 is a privately owned company that has been driving innovation for more than 25 years.
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