Commentary: Autodesk's Robert "Buzz" Kross Talks Strategy for Inventor Series

by Ira Breskin

Robert "Buzz" Kross, vice president of Autodesk's Manufacturing division, spoke recently to MCADCafe regarding the Autodesk Inventor Series

Kross declined last week during a telephone interview to translate new software licenses into revenue growth projections for the division that last year posted $130.2 million in sales. However, he stressed that much of Autodesk's MCAD license revenue growth comes from users of AutoCAD, the company's popular 2D design software, upgrading to the Inventor Series product that was released earlier this year. This bundled package, which costs approximately $5,000 per licensee, consists of the latest version of AutoCAD, as well as Inventor.

Essentially, these users are paying less than $1000 more for the bundled package than for the stand-alone AutoCAD software. In turn, Autodesk likes the bundled Inventor Series because it provides the company's valued added resellers, its primary distributors, a popular higher-margin product, Kross says.

Unlike several of its competitors, Autodesk plans to remain a best-of-breed MCAD player, not joining EDS-PLM Solutions and IBM/Dassault Systemes in offering a complete PLM line that includes product data management and factory simulation software, Kross says.

At the same time, Autodesk does appear to be supporting links to commonly used PDM and ERP systems. For example, about six months ago Autodesk introduced an interface, for which it charges a slight premium, linking Inventor to SAP AG's R3, a popular enterprise resource planning software used by many medium and large size manufacturers. Links for AutoCAD and AutoCAD Mechanical are also available. Developed in partnership with SAP, these links are sold and supported by SAP.

Ira Breskin, a freelance editor/writer specializing in business and technology issues, is a frequent contributor to Business Week, Newsday, and the New York Times. He holds a B.A. from Columbia University and a Knight-Bagehot Fellowship in Economics and Business Journalism, Columbia University Business School. He may be reached at Email Contact.

Comments? Feedback? Tell us what you think about this topic or if you have additional information you'd like to share on this subject! Submit your comments to: Email Contact.

See also:

Autodesk Introduces the Autodesk Inventor Series (January 30, 2002)



Review Article Be the first to review this article
ZW3D


Jobs
Senior Geospatial Analyst for IHS Energy Premier at Arvada, CO
GIS Architect for CambridgeSystematics at Cambridge, MA
Manufacturing Operations Lead for D E Shaw Research at New York City, NY
Head of Engineering Program Management for D E Shaw Research at New York City, NY
Regional Business Development Representative for ARC Document Solutions at Walnut Creek, CA
Engineering Program Managers for D E Shaw Research at New York City, NY
Upcoming Events
3D Design Product Solutions Training - GoEngineer hosting at Eagle Glen Golf Club in Corona, CA at Eagle Glen Golf Club 1800 Eagle Glen Parkway Corona CA - Sep 3, 2014
Industrial Design and Functional Prototypes 3D Printing Event - GoEngineer at Luka's Taproom & Lounge 2221 Broadway @ West Grand Oakland CA - Sep 3, 2014
GoEngineer Grand Opening - Baton Rouge at GoEngineer - Baton Rouge Office 18167 East Petroleum Drive, Suite 2 Baton Rouge LA - Sep 3, 2014
Industrial Design and Functional Prototypes 3D Printing Event - GoEngineer at Luka's Taproom & Lounge 2221 Broadway @ West Grand Oakland CA - Sep 3, 2014



Click here for Internet Business Systems © 2014 Internet Business Systems, Inc.
595 Millich Dr., Suite 210, Campbell, CA 95008
+1 (408) 850-9202 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and EngineeringEDACafe - Electronic Design AutomationGISCafe - Geographical Information ServicesTechJobsCafe - Technical Jobs and ResumesShareCG  - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise