Universal Air Filter Increases Online Product Catalog Traffic, Marketing Exposure To Mechanical Designers With 3D PartStream.NET

Electronics air filter manufacturer sees dramatic 30 percent increase in Web site traffic, reduces customer product development by two months

CONCORD, Mass.—(BUSINESS WIRE)—Sept. 6, 2005— Universal Air Filter is using the SolidWorks 3D PartStream.NET(R) service to create an interactive online storefront to increase sales of its electronics air filters it offers to companies like Cisco, Lucent, Avaya, and others. The 3D PartStream.NET service lets Universal's customers configure, view, and download 3D CAD models and 2D drawings of the air filter they'll need into their product design to ensure proper fit and performance.

To increase marketing exposure and sales, Universal developed an interactive online storefront featuring 3D PartStream.NET, which allows customers to download precise CAD models in the 3D format of their choice. The top two reasons for electronics system failure is temperature and contamination from the forced air of cooling fans. Sauget, Ill.-based Universal Air Filter makes filters that remove tiny dust particles and other debris blown through fans used to cool electronic equipment. Each of its filters must fit the exact specifications of every customer's electronic assembly. Downloading detailed 3D models of Universal's line of filters makes it possible for designers to accurately size and configure the proper filter for their particular application.

"Previously, our engineers had to spend a lot of time working one-on-one with customers to configure filters for unique applications," said Dan Krupp, Universal Air Filter's director of sales and engineering. "3D PartStream.NET lets customers configure the filters themselves, so they can find the part they need faster, while freeing our engineers to focus on customer contacts and product line expansion. This self-configuration capability reinforces our filter engineering credibility, increases Web site traffic, and generates more sales."

In the first few months of using 3D PartStream.NET, Universal has seen Web site traffic increase 30 percent, and customers are reporting 60-day decreases in design cycles because they are reducing the number of custom sample iterations required for their product development. Filter fit checks and tolerance stack-ups using downloaded 3D models allow customers to leap directly into the pre-production phase. Air filter designs are often compatible with electronics enclosures for the first prototype run, ultimately saving time and money.

Universal also chose 3D PartStream.NET because of its integration with SolidWorks(R) 3D mechanical design software. The company standardized on SolidWorks to switch from 2D drawings to 3D solid modeling, which reduces product development time. Loading new product designs onto the online catalog requires just a few mouse clicks.

Universal components are available to CAD users around the world via SolidWorks' 3D ContentCentral(SM) service ( www.3dcontentcentral.com), which offers an online directory of downloadable 3D CAD models. 3D ContentCentral is embedded within the SolidWorks design software, making it instantly available to more than 420,000 SolidWorks users worldwide. Krupp expects the new 3D content and the increased visibility on 3D ContentCentral to greatly increase the company's sales leads per month, while lowering cost per sales lead and increasing revenue.

"Universal was the first and only air filter company to meet the telecom industry's stringent safety and reliability requirements," said Bob Noftle, general manager of 3D content solutions at SolidWorks Corporation. "But building on that cachet and efficiently marketing its filters requires a catalog that gives customers control over how to configure the part they need. With 3D PartStream.NET, Universal has created more opportunities for increased sales, while helping customers deliver their products on time."

Universal relies on SolidWorks reseller Concurrent Technologies for ongoing software training, implementation, and support.

About Universal Air Filter

Universal Air Filter is a leading designer and manufacturer of custom electronic cooling air filters used in a broad array of markets, including communications, computer networking, medical instruments, industrial machinery, military, transportation, data storage, and other electronics applications. Universal Air Filter products meet the following standards and classifications: UL 94 HF-1; UL 900 Class 2, CE; Telcordia NEBS GR-78-CORE and GR-63-CORE; and FMVSS 302. For more information, visit the company Web site at www.uaf.com or call 877-472-7573.

About Concurrent Technologies

Concurrent Technologies Inc. is a full service engineering-focused company supplying integrated Mechanical Computer Aided Engineering (MCAE) solutions. Their personnel have diverse backgrounds with over 85 man-years of experience in mechanical engineering, design, structural analysis, rapid prototyping, and manufacturing. For information, visit www.cticae.com.

About SolidWorks Corporation

SolidWorks Corporation, a Dassault Systemes S.A. (Nasdaq: DASTY, Euronext Paris: #13065, DSY.PA) company, develops and markets software for mechanical design, analysis, and product data management. It is the #1 supplier of 3D mechanical design software for the mainstream market. SolidWorks leads the market in number of users in production, customer satisfaction, and revenue. For the latest news, information, or a live online demonstration, visit the company's Web site ( www.solidworks.com) or call 1-800-693-9000 (outside of North America, call +1-978-371-5000).

SolidWorks is a registered trademark, 3D PartStream.NET is a registered service mark, and 3D ContentCentral is a service mark of SolidWorks Corporation. Other brand and product names are trademarks of their respective owners. Copyright (c) 2005 SolidWorks Corporation.

SolidWorks Corporation
Laura Kozikowski, 978-371-5077

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Beaupre & Co. Public Relations, Inc.
Darby Johnson, 603-559-5809

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