Velodyne LiDAR Gears Up for the Autonomous Revolution with Investments from Ford and Baidu
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Velodyne LiDAR Gears Up for the Autonomous Revolution with Investments from Ford and Baidu

In a Powerful Effort Aspiring to Save Lives

MORGAN HILL, Calif. — (BUSINESS WIRE) — August 16, 2016 — Velodyne LiDAR, Inc., the recognized global leader in Light, Detection and Ranging, or LiDAR technology, today announced the completion of a combined $150 million investment from co-investors Ford Motor Company [NYSE:F] (“Ford”) and China’s leading search engine company Baidu, Inc. [Nasdaq:BIDU] (“Baidu”). The investment will allow Velodyne to rapidly expand the design and production of high performance, cost effective automotive LiDAR sensors, accelerating mass adoption in autonomous vehicle and ADAS applications and therefore accelerating the critical, transformative benefits they provide.

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Roadmap to Automation - Driver Driven to Driverless Vehicles (Graphic: Business Wire)

Roadmap to Automation - Driver Driven to Driverless Vehicles (Graphic: Business Wire)

Over the last decade, Velodyne developed four generations of hybrid solid-state LiDAR systems incorporating the company’s proprietary software and algorithms that interpret rich data gathered from the environment via highly accurate laser-based sensors to create high resolution 3D digital images used for mapping, localization, object identification and collision avoidance. Velodyne’s LIDAR solutions are capable of producing 300K to 2.2 million data points per second with a range up to 200 meters at centimeter-level accuracy. The Company’s high performance LiDAR technology has been recognized by global automotive OEMs and rideshare customers as a critical element enabling the development of fully autonomous vehicles.

LiDAR continues to prove itself as the critical sensor for safe autonomous vehicle operation,” said David Hall, founder and CEO, Velodyne LiDAR. “This investment will accelerate the cost reduction and scaling of Velodyne’s industry-leading LiDAR sensors, making them widely accessible and enabling mass deployment of fully autonomous vehicles. We are determined to help improve the goal of safety for automotive vehicles as soon as possible, as well as empower the efficiency autonomous systems offer.”

“We want the cost to be low enough to be used for all cars. We envision a safer world for the millions of automotive drivers across the globe,” said Marta Hall, Velodyne President of Business Development.

“From the very beginning of our autonomous vehicle program, we saw LiDAR as key enabler due to its sensing capabilities and how it complements radar and cameras,” said Raj Nair, Ford Executive Vice President, Product Development and Chief Technical Officer. “Ford has a long-standing relationship with Velodyne and our investment is a clear sign of our commitment to making autonomous vehicles available for consumers around the world.”

Baidu also shares Velodyne’s vision to promote safety for autonomous vehicles on a global scale, and in particular in Baidu’s home market in China, where Baidu is already testing its fleet of autonomous vehicles. “Baidu is developing autonomous vehicles with the intention to increase passenger safety and reduce traffic congestion and pollution in China,” said Jing Wang, Senior Vice President and General Manager of Autonomous Driving Unit of Baidu. “Our investment will accelerate our efforts in autonomous driving with what, in our view, are the best LiDAR sensors available today and advance Velodyne’s development of increasingly sophisticated LiDAR sensors.”

Velodyne expects an exponential increase in LiDAR sensor deployments in autonomous vehicles and ADAS applications over the next several years, driving high revenue growth. To fulfill the high demand for Velodyne’s products, the company will continue to expand its resources across engineering, operations and manufacturing. In connection with this minority investment round, the Company plans to expand its board of directors to include two independent industry executives. Velodyne remains focused on strengthening its leadership in LiDAR technology development and product commercialization, working with top automotive OEM and rideshare partners to improve global transportation safety and efficiency.

Morgan Stanley acted as sole placement agent for this transaction.

About Velodyne:

Founded in 1983 by David S. Hall, Velodyne Acoustics Inc. first disrupted the premium audio market through Hall’s patented invention of virtually distortion-less, servo-driven subwoofers. Velodyne set the audio industry benchmark for premium bass sound. Hall subsequently leveraged his knowledge of robotics and 3D visualization systems to invent ground breaking sensor technology for self-driving cars and 3D mapping, introducing the HDL-64 Solid-State Hybrid LiDAR sensor in 2005. By 2007, Hall had transitioned the focus of Velodyne to LiDAR sensors and quickly experienced strong commercial adoption with industry leaders across multiple end markets.

Velodyne LiDAR has emerged as the leading supplier of solid-state hybrid LiDAR sensor technology used in a variety of commercial applications including advanced automotive safety systems, autonomous driving, 3D mobile mapping, 3D aerial mapping and security. The compact, lightweight HDL-32E sensor is available for applications including UAVs, while the VLP-16 LiDAR Puck is a 16-channel LiDAR sensor that is both substantially smaller and dramatically less expensive than previous generation sensors. The company will soon release the “Ultra Puck,” with the specifications similar to the HDL-64, but in a smaller package, designed specifically for the automotive industry. To read more about the technology including white papers visit

About Ford:

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford aggressively is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit

About Baidu:

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.


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