Mold-in-color Propels Plastic Usage in Exterior Automotive Parts

DETROIT, Jan. 10 /PRNewswire/ -- Mold-in-color is among four emerging paint-free technologies propelling the use of plastics in large, external automotive parts, according to ALTERNATIVES TO PAINT SYSTEMS FOR AUTOMOTIVE PLASTICS, a new study by BRG Townsend, Inc. (BRG). The study examines new technologies emerging as cost-competitive alternatives to conventional painting of plastic parts.

Film insert molding (molded paint films), pad printing and aquagraphics (hydrographic ink) are the other significant technologies enabling the rapid acceptance of plastics for exterior vehicle parts in most regions and included in the study.

"The potential benefits of paint-free technologies for exterior automotive uses are worthy of further examination," states Frank May, Director - Automotive Practice. "Automotive manufacturers and parts producers alike are evaluating emerging technologies for their cost and environmental attributes. Among the primary benefits is the attainability of a true Class A surface finish, 100% color match and the utilization of the full color palette."

Other key benefits include the elimination of costly paint lines, a reduction in volatile organic compounds (VOCs) and the ability to recycle more vehicle parts at end of life.

ALTERNATIVES TO PAINT SYSTEMS FOR AUTOMOTIVE PLASTICS identifies and compares the various technologies; defines both their near-term and longer-term opportunities; and evaluates the cost/performance of each technology relative to conventional painting. Included will be detailed manufacturing cost economic models for each of these technologies.

BRG, http://www.brgtownsend.com, is recognized as a world leader in providing business information to the automotive marketplace via proprietary consultation and multiclient studies. It brings over 50 years of experience serving the global plastics, chemicals and related materials industries. Other automotive multiclient studies undertaken by BRG include:

     -- Emerging Developments In 42-Volt Systems - 2001
     -- Automotive Markets in China - 2001
     -- Painting of Exterior Panels - 2000
     -- Automotive Exterior Panels - 2000
     -- Automotive Fuel Systems - 1999
     -- Bumper Systems - 1998
     -- Instrument Panels and Consoles - 1997

For more information on ALTERNATIVES TO PAINT SYSTEMS FOR AUTOMOTIVE PLASTICS, or any of BRG's products and services, please access our online prospectus, http://www.brgtownsend.com/pdf/prospectus/M2040_AutoPaintSystems.pdf, or contact Abbe Scheiner, Director - Sales & Marketing, at Email Contact.

     Contact:  Abbe Scheiner
               BRG Townsend, Inc.,
               973-347-5300
               
Email Contact



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