National Instruments Measures Powerful Results With Vignette Collaboration And Content Management Solutions

AUSTIN, Texas—(BUSINESS WIRE)—Aug. 5, 2004— With 26 out of 27 years of revenue growth and consistent profitability, National Instruments ("NI") is a company that knows how to consistently innovate to better attract and serve customers. The opportunity to manage customer interactions for maximum effectiveness and increase revenue opportunities while streamlining the management of information distributed throughout the enterprise led National Instruments to select Vignette (Nasdaq: VIGN) customer interaction and content management solutions to increase efficiencies with its customer-facing activity.

As a technology pioneer and leader in virtual instrumentation, NI serves customers at more than 25,000 companies in 90 countries around the world. In choosing Vignette, NI wanted to ensure a common brand and theme across its many Web properties while customizing and managing interactions specific to each customer. Vignette's modular, integrated capabilities suited the NI approach. To help accomplish these goals while driving volume, velocity and relevancy in lead generation and follow-up, NI deployed Vignette(R) Dialog to individually tailor and manage online interactions with its prospects and customers. Since launching its first dialog earlier this year, NI has generated more than 70 dialogs that deliver individualized online experiences that help customers get exactly the information they need when they want it. This has resulted in response rates more than double those of what traditional communication methods produced. NI also uses Vignette Dialog to deliver electronic customer newsletters customized by geography. The Vignette Dialog-driven newsletters have reduced creation effort by 30 percent while driving greater response rates.

In addition, NI has decided to standardize on a common Vignette content management platform to consolidate the large number of Web applications that make up The company plans to create a common brand and theme for its Web properties to maximize the effectiveness of its marketing efforts and to provide a platform to develop future value-added applications for their internal clients and external customers. The planned NI deployment of Vignette Content Management is designed to help increase international Web traffic and drive sales opportunity and worldwide revenue through the globalization of the NI products and services section of its Web site.

"Vignette's unified, standards-based approach to seamless content management, delivery and customer interaction dovetails perfectly with how we seek to collaborate as effectively as possible with our customers," said John Graff, vice president of marketing and customer operations for NI. "Part of my charter is to look for new ways to leverage the power of the Web, establishing innovative online services that help the customer not only choose the right product to buy, but also assist them in quickly making their purchases online. With Vignette Dialog and Vignette Content Management, we are well on the way to achieving that vision."

NI executives also value the detailed reporting and analysis they gain with Vignette technology. "We assess the value of our Web initiatives against a rigorous return on investment standard," said Christer Ljungdahl, director of strategic Web development for NI. "We use the real-time reporting with Vignette Dialog to assess which elements of our various campaigns are most effective with our customers and prospects to get them what they need exactly when they need it. Thanks in part to the analysis and improvements driven by the reporting, we exceeded our standard ROI target timeframe on this initiative."

About Vignette Corp.

Vignette's software and expertise help organizations harness the power of information and the Web for measurable improvements in business efficiency. As the efficiency experts, Vignette (Nasdaq: VIGN) helps organizations increase productivity, reduce costs, improve user experiences and manage risk. Vignette's intranet, extranet and Internet solutions incorporate portal, integration, enterprise content management and collaboration capabilities that can rapidly deliver unique advantages through an open, scalable and adaptable architecture that integrates with legacy systems. Vignette is headquartered in Austin, Texas, with local operations worldwide. Visit to see how Vignette customers achieve measurable improvements in business efficiency and to find out why more companies prefer Vignette.


The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission.

Vignette, the V Logo, e:fficiency, and e:fficiency experts are trademarks or registered trademarks of Vignette Corp. in the United States and other countries.

All other names are the trademarks or registered trademarks of their respective companies.

Vignette Corp., Austin
Alison Raffalovich, 512-741-1214                         

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Waggener Edstrom for Vignette 
Lindsey Tishgart, 512-527-7022                

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