Nurulize’s NuReality: Desert Home VR portal on show at SXSW 2015
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Nurulize’s NuReality: Desert Home VR portal on show at SXSW 2015

New VR experience shows glimpse into future of VR


Culver City, CA -- March 16, 2015 - Leading virtual reality software developer, Nurulize are showcasing its NuReality: Desert Home VR experience on the Oculus headset at SXSW Interactive this week.


Visitors will be able to glimpse the future of VR first-hand, as they enter a highly detailed California vacation home and are presented with options to access a multitude of content options. 


The Desert Home is groundbreaking in its application and is the most photorealistic VR experience on the planet.




A place for exploration 

The Desert Home is designed to be a virtual vacation home where you can play, work, customize, share and be transported to other VR experiences. Once launched, users will be able to download and add new experiences, look at beautiful art objects, play games, share and customize the home to suit their own taste. 


Philip Lunn, CEO of Nurulize comments: “This is a really exciting concept that we’ve been working on for some time. Imagine loading up the Desert Home, and exploring ancient artefacts, a spaceship from your favorite film, or the latest model of car you’ve had your eye on, all in incredibly rich real-time detail.”  


Nurulize sees the Desert Home as a comfortable portal or channel from where users will be able jump in and explore a wide variety of content. From an advertising perspective, the breakthrough, hyper-real environment will be a place that consumers can view and compare products without even going to a showroom. 


Lunn continues: “The applications are almost limitless. Users will be able to load and interact with highly detailed, authentic content, and advertisers will be able to add sponsored content. We’ll even be able to stream programming onto a TV in the Desert Home.”


See the demo at SXSW Interactive 

If you’re at SXSW and want to experience the Desert Home for yourself on the Oculus headset, be sure to visit Nurulize on at stand #124, SWSX Gaming Expo, Palmer Event Center, Halls 1 & 2


The RISE film experience 

As well as Desert Home, Nurulize have also created the RISE VR experience, telling the story of a robot uprising. In case you missed the buzz at GDC eariler this month, the RISE real-time 4k video, now with over 50k views, can be seen here:




Nurulize is a virtual reality software developer founded in 2013 by software development and VFX industry veterans Philip Lunn and Scott Metzger, to create disruptive applications for the emerging virtual reality revolution. In January 2015, Nurulize announced it has raised 2.0M in seed funding led by Chaos Group to further its mission of creating breakthrough VR software tools and experiences.



Ian Hall, Grammatik Agency

Email Contact

+44 (0)7888 667203


Philip Lunn, Nurulize, Inc. 

Email Contact

+1 310 985 9202


A selection of images from the Desert Home can be downloaded here:

Ian Hall, Director
Email: Email Contact
Skype: grammatikian