Santa Monica, CA (October 14, 2013) - Bi-coastal VFX and animation studio Brickyard VFX teamed with ad agency Goodby, Silverstein & Partners and production company Interrogate to get fans excited for the upcoming 2013-2014 NBA season with :30 spot "
Big Is On." Brickyard VFX completed visual effects for the spot, which is currently airing across the U.S. and features hoop stars Kyrie Irving, Paul George, Damian Lillard, Kemba Walker, Jrue Holiday, Gordon Hayward, Greg Monroe, Kenneth Faried, Harrison Barnes, John Wall, and Mike Conley Jr.
Brickyard's Lead VFX Artist Patrick Poulatian provided on-set VFX supervision for the marathon one-day shoot at the University of Nevada, Las Vegas (UNLV). All eleven players were captured completing their signature moves, in addition to choreographed moves which would allow for final-composited shots showing one continuous movement, made up of jump cuts of multiple players in action.
Poulatian then traveled to the Indiana Pacers' Bankers Life Fieldhouse in Indianapolis, and the Verizon Center in Washington D.C., home of the Washington Wizards. In each location, he shot footage of the empty arena in different lighting scenarios (including full house lights, only the Jumbotron lights, only the ground floor lights, and only the suite lights) as reference points in order to accurately animate the lighting for the final spot. The Brickyard VFX team then generated 2D environments for each player's home arena to digitally replace the UNLV arena, with multiple lighting animation passes for each. In addition, Brickyard's designers animated the in-arena graphics that circle the court, customized to match the team branding for each player.
"We have been working on NBA campaigns with Goodby since 2007 and it never gets old," said Linda Jackson, Producer, Brickyard VFX. "Each year we love the opportunity to highlight some of the game's top athletes while challenging our artists with unique production executions."
About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.
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Credits: NBA "Big Is On"
Agency: Goodby, Silverstein & Partners
Co-Founder / Co-Chairman: Jeff Goodby
Creative Director: Adam Reeves
Creative Director: Nick Klinkert
Art Director: Matthew McFaden
Copywriter: Ryan Hoercher
Producer: Mallory Guraya, Stephanie DeNatale
Executive Producer: Tod Puckett
Account Manager: Heather Morba
Account Manager: Janice McManemy
Account Director: Jason Bedecarre
Business Affairs Manager: Nihad Peavler
Senior Business Affairs Manager: Julie Petruzzo
Production Company: Interrogate Inc.
Director: Albert Kodagolian
Director of Photography: Adam Frisch
Executive Producer: Jeff Miller
Executive Producer: George Meeker
Visual Effects: Brickyard VFX
Lead VFX Artist: Patrick Poulatian
VFX Artist: Chris Sonia
VFX Artist: Mandy Sorenson
VFX Artist: Andy Edwards
CG Lead Artist: David Blumenfeld
Producer: Linda Jackson
Executive Producer: Jeff Blodgett
Editing: Arcade Edit
Editor: Kim Bica
Assistant Editor: Andrew Leggett
Producer: Gavin Carroll
Executive Producer: Nicole Visram
Audio: Lime Studios
Mixer: Joel Waters
Assistant Mixer: Jeff Malen
Executive Producer: Jessica Locke