MCAD/MCAE Industry View - A March 2011 Update

Autodesk Names Steve Blum to Lead

Worldwide Sales and Services Organization

On February 14, 2011 Autodesk, Inc. announced the appointment of Steve Blum to senior vice president, worldwide sales and services, for Autodesk. Reporting to the company’s President and CEO, Carl Bass, Mr. Blum is now responsible for the execution of sales and services of Autodesk’s entire portfolio of leading 3D design, engineering and entertainment software.

Steve Blum

“Steve brings deep knowledge of the company and excellent business and leadership acumen to his new role,” said Mr. Bass. “He has built strong relationships with our partners and customers. We’re all very excited to welcome Steve to his new role and look forward to his continued contributions to Autodesk.”

Mr. Blum has been with Autodesk for eight years, heading up Autodesk’s Americas Sales organization. In that capacity he has been responsible for driving sales, channel strategy, sales execution and field marketing throughout the Americas. Under Mr. Blum’s leadership, the Americas revenues more than doubled. He also spearheaded the Autodesk Assistance Program, which has provided tens of thousands of out-of-work architects and engineers with software and training to maintain their skills in a down economy. Just prior to Autodesk, Mr. Blum was executive vice president of sales and account management for Parago, Inc.

On December 14, 2010 Autodesk had announced that Ken Bado, executive vice president sales and services, would leave Autodesk to pursue other opportunities.

Ken Bado

“I want to acknowledge and thank Ken for the significant contributions he has made to Autodesk’s success during his eight years with the company,” said Carl Bass, Autodesk president and CEO. “Over this period, Ken has installed a strong and effective senior leadership team, strengthened relationships with our customers and channel partners, and provided critical support for our sales initiatives.”

Autodesk said in December that Mr. Bado would transition his responsibilities during calendar Q1 2011 and that a search for his replacement had been initiated. That search resulted in the selection of Mr. Blum.

The writer of this MCAD/MCAE Commentary is acquainted with both Mr. Bado and Mr. Blum, having worked with them in the 90’s at Mentor Graphics Corporation. The two men were mentioned in the March 2010 MCAD Commentary as follows:

On February 23, 2010 Autodesk announced that two of its executives were named CRN Channel Chiefs for 2010: Ken Bado, executive vice president of Sales and Services, and Steve Blum, senior vice president, Americas Sales. CRN, the flagship publication of CMP Channel, selected the Autodesk executives because of their investment in partner success and innovative channel partner programs. This past year, Bado and Blum continued to expand Autodesk channel partner programs, which now encompass 1,900 partners across the globe.

Once his remaining duties at Autodesk are completed, rumor has it that Mr. Bado will become associated with the management team of a privately-held company in the Silicon Valley.

We wish both men continued success in their respective endeavors.


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Premium German Automaker, BMW, Implements Dassault Systèmes’ V6 PLM Solutions as New Platform for Embedded Systems Architecture, Integration and Design. In a separate press release, Dassault Systèmes announced that BMW had selected the DS V6 PLM Solutions to develop the future electrical, electronics and embedded software (E/E) architecture of BMW cars to thousands of engineers.

ENOVIA V6 Collaborative Innovation Solution is Helping LG Electronics to Enhance and Integrate Collaboration and Product Data Management. On November 3, 2010 Dassault Systèmes announced that LG Electronics (LG) had successfully adopted Dassault Systèmes’ ENOVIA V6 solution. Designed to enhance and integrate collaboration and product data management, LG’s Mobile Communications (MC) Company’s deployment of ENOVIA V6 has been implemented in its R&D, manufacturing and purchasing processes by LG CNS, an IT consulting and Solutions Company, and Dassault Systèmes. Starting with LG’s MC business unit, ENOVIA V6 will be implemented enterprise-wide to support the entire product development process.

Bell Helicopter Improves Collaboration and Time-to-Market with Dassault Systèmes V6 PLM Platform. On November 9, 2010 Dassault Systèmes announced that Bell Helicopter, a Textron company, is using its V6 PLM platform to improve collaboration and decrease the amount of time it takes to bring a new helicopter to market. As part of an effort to improve business processes and update systems across the company, Bell Helicopter is leveraging Dassault Systèmes’ full range of brands, including ENOVIA V6, CATIA V6, DELMIA V6, 3DVIA V6, and SIMULIA V6. The project will eventually be deployed to 6,000 users.

Apparel Manufacturer Mammut Sports Group AG Adopts Dassault Systèmes’ ENOVIA V6 Solution. On November 18, 2010 Dassault Systèmes announced that Switzerland-based Mammut Sports Group AG had selected Dassault Systèmes’ ENOVIA V6 solution to manage its development processes from initial product design through to sourcing, manufacturing and sales. The company needed to group information related to all its products in one database and replace manual, time-consuming methods for data search and consolidation that left room for error when communicating internally and with external suppliers.

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