Creative Professionals Choose Dell Precision Workstations to Bring Artistic and Innovative Ideas into Reality

  • Visual effects and digital production companies like Lightdog Films, Pixomodo, TurboSquid and Thinkwell prefer Dell Precision workstations to render visual effects and designs
  • Recording artist Carmen Rizzo and TC Crawford, Paul Oakenfold’s lead engineer, use Dell Precision workstations to mix, record and produce their music
  • The world’s largest video screen — the centerpiece of U2’s 360º Tour – is powered by Dell Precision workstations
  • Dell Precision workstations are certified with 64 major software applications including Autodesk, Avid, Adobe and others

ROUND ROCK, Texas — (BUSINESS WIRE) — January 25, 2011 — Creative professionals in the media and entertainment industry demand powerful computing systems to run specialized software applications to design and create the top films, music, television shows, commercials, photography and physical and digital experiences. As the leading provider of workstations in the U.S.¹, Dell meets the needs of creative professionals by providing an optimal platform for building and delivering their award-winning work.

In a growing environment of increased competition and higher audience expectations, creative professionals turn to Dell Precision workstations to produce more break-through output in less time than ever before. Dell develops some of the highest performing and most scalable workstations that are designed with the speed and power to handle the most sophisticated software programs and allow designers and artists to get their work done efficiently, with minimal downtime.

Customers select Dell workstations based on the reliability of the hardware, the superb processing speed and storage capacity, best-in-class professional graphics options, and certifications on more than 64 software applications that enable the creation and production of digital content.

Dell Precision Powers Creative Professionals

Dell Precision workstations power leading visual effects and digital production companies like Lightdog Films, Pixomondo, TurboSquid and Thinkwell to accelerate production cycles, meet tight deadlines and take on more complex projects. Iconic photographer Moose Peterson looks to the processing capacity and reliability of Dell Precision mobile workstations while working in the field and in his daily work mentoring a global community of followers.

Dell has also partnered with Live Nation Entertainment, the largest live entertainment company in the world, to create and power dynamic visual experiences that are being showcased on the world’s largest video screen — the centerpiece of U2’s 360º Tour. Live Nation Entertainment is using a Dell Precision R5400 rack-mounted workstation for concert video control and management, as well as Dell Precision™ M6500 mobile workstations - the world’s most powerful 17-inch mobile workstation 2 for off-site, on-the-go content creation and rendering. Other musicians like Anthony “TC” Crawford, the lead engineer for Paul Oakenfold, and Carmen Rizzo use Dell Precision workstations to record, remix and produce their music.


“With my previous workstation the audio dropped out often and I usually had to reboot 3-4 times during the song I was working on. Now that I have the Dell Precision M6500 workstation with the top of the line processor, RAM and storage, it’s cut my work time in half. I have no reason to ever go back to using another manufacturer’s workstation.”

Anthony “TC” Crawford, lead engineer for Paul Oakenfold

“The nature of our creative-focused business designing one-of-a-kind theme parks, attractions, live shows and virtual environments requires us to depend heavily on powerful workstations with the most advanced features. The scalability, portability and processing capacity of Dell’s Precision workstations help us to develop complex project plans and meet tight deadlines, whether in the office, on the road or on location.”

Joe Zenas, CEO, Thinkwell Group, creator of immersive guest experiences

“The Dell Precision M6500 mobile workstation is a powerful extension of my desktop PC workflow that allows remote location work with the power and storage capacity to render feature-film quality visual effects in short amounts of time. Equally important, the high-end features of the M6500 allow me to display full-scale HD playback and make any changes directly from the machine at client sites without compromise.”

Marc Leidy, Owner of  Lightdog Films, visual effects production company

“Dell Precision workstations support our 24x7x365 production model of creating and delivering visual effects, CG character creation and 2 and 3-D animation for feature films, television, corporate presentations and commercials. Dell has provided a custom-made system by standardizing configurations on all our workstations, servers and storage, giving us the advantage to get up and running as quickly as possible.”

Thilo Kuther, CEO and Founder of Pixomondo, global visual effects production company

“I’m one of those guys who tortures machines. When they say multithreaded, I tend to try and push as hard as I can. I’ll have my instant messaging up and FTP running, web site going, and at least one or more 3D applications open all while rendering something at the same time. It’s that kind of pain threshold. And on my Dell Precision mobile workstation, I’ve never had a real problem. I don’t know of any other hardware that can do that.”

Beau Perschall, VP of business development, TurboSquid, a leading source for 3D Models on the Web

“Dell Precision workstations are an essential tool for my photography business and for over ten years I have been relying on these machines in the field to make my images come to life. The superior processing capacity, battery life and reliability of the Dell Precision M4500 and M6500 mobile workstations enable me to increase my work flow and focus on my true passion of photography and endangered species preservation.”

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