MCAD/MCAE Industry View – A November 2010 Update

"We believe Creo could be significant and a positive advance in PTC's product offerings." said Mike Galbraith, Global Engineering Systems & Services, Tyco Electronics. "Creo could allow the teams involved in designing new products and bringing them to market...across different functions, different locations, etc... to productively use the same toolset throughout the product life-cycle process. We're looking forward to working with PTC and their other partners in shaping these new capabilities."

"Creo is being designed to allow product development organizations to do what they do best - innovate and develop great products free from the constraints imposed by the tools they depend on," said Brian Shepherd, EVP Product Development, PTC. "Many customers are trapped by legacy tools and locked into technologies that may no longer meet their needs. High switching costs make it difficult to migrate to a new technology, application or vendor and retire old tools. We expect Creo will eliminate the pressure to standardize on a single vendor or technology platform."

Heppelmann concluded, "By leveraging a core set of technology assets unique to PTC, we are once again redefining a market plagued by seemingly insurmountable challenges."

Existing Brands

PTC's current design software product families and associated modules, extensions and packages are being rebranded in alignment with the functional capabilities provided by each product.

Data created in these applications will be fully upwards compatible with the Creo family of products.

For more information please visit:


PTC expects Creo 1.0 to be available during mid-year 2011.

The timing of any product release, and any features or functionality thereof, are subject to change at PTC's discretion.

To learn more about Creo, please visit

About PTC (

PTC (NASDAQ: PMTC), The Product Development Company®, develops, markets and supports product development software solutions and related services that help companies achieve their product development strategies and optimize their processes. Using the company's tightly integrated CAD and enterprise PLM solutions, organizations are better able to create and manage product information throughout the lifecycle for optimal product development success.

This press release contains forward-looking statements about the anticipated effects of Creo on the CAD market and the expected release and features of Creo. Creo may not have the effects we expect on the market, may not be adopted by customers as we expect, and may not generate the revenue we expect. Further, the timing of the release of Creo, and any planned apps, features or functionality thereof, may be delayed and may be changed at PTC's discretion. PTC and its logo, The Product Development Company, Creo, Pro/ENGINEER, CoCreate, ProductView, Windchill, AnyMode Modeling, AnyData Adoption, AnyRole Apps, AnyBOM Assembly, Elements/Pro, Elements/Direct and Elements/View are trademarks or registered trademarks of Parametric Technology Corporation or its subsidiaries in the United States and other countries.

On November 3, 2010
PTC announced that NCR Corporation has selected Pro/ENGINEER® ( now CreoTM Elements/ProTM), PTC's design software, and Windchill®, PTC's PLM software to consolidate its data environment and enable faster global product development and innovation.

The implementation is part of NCR's corporate strategy to converge on one design platform and to establish an enterprise-wide repository for design data management. This strategy will help drive innovation across the company and bring next-generation innovations in self-service technology to market faster.

Together, Pro/ENGINEER (now Creo Elements/Pro) and Windchill provide a standard design platform and global design data management system for NCR. The design platform and consolidated data environment means fewer systems to support and maintain, enables management to apply resources to the most critical projects, lowers operating costs and enhances collaboration and round-the-clock design and development.

"Today more than ever, data management and product development are critical to achieving global success," said Kathleen Mitford, vice president, product market and strategy, PTC. "We are excited to work with NCR, as through this newly optimized global environment the company is able to further strengthen its geographic presence."

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR's assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming and public sector organizations in more than 100 countries. NCR ( ) is headquartered in Duluth, Georgia.

On November 15, 2010 PTC® (NASDAQ: PMTC) announced it has been named the winner of the Fall 2010 Technology Services Industry Association (TSIA) STAR Award for Overall Operational Excellence in Technology Professional Services. The award was announced October 20, 2010 at the Technology Services World conference in Las Vegas.

The award recognizes PTC for achieving exceptional organizational maturity across all areas of the professional services business. These include developing people, building customer relationships, and delivering high quality services to customers.

With more than 20 years experience in implementing complex product development systems, PTC Global Services believes that a successful customer program occurs through a strategic partnership that is focused on achieving customer value. PTC's Value Centric Engagement approach enables customers to maximize their product development investments by building a roadmap to value that leverages industry best practices, the appropriate governance, a shared delivery model, and a value scorecard that measures client specific metrics for success. This approach helps customers achieve real, measurable value from their PLM (product lifecycle management) implementations. This concept of realized value underlies PTC's delivery strategy which utilizes its proprietary its proprietary Realized Value Platform (RVP), a comprehensive set of field-tested intellectual property configured to meet customer specific implementation needs and to deliver an efficient, high-quality PLM implementation.

“Customer value is the center of everything we deliver,” said Marc Diouane, executive vice president global services, PTC. “Our expertise, capabilities and capacity enable PTC customers to realize value through the full lifecycle of deploying an enterprise PLM solution. We work to create a partnership with our customers to improve product development performance through technology-enabled process improvements. The TSIA STAR award is validation that PTC is committed to customer service and support.”

"The here-and-now realities facing today's services organizations present a multitude of challenges and PTC has clearly demonstrated its high-level commitment to delivering world-class results," said J.B. Wood, CEO, TSIA.

Companies seeking the STAR Award undergo a rigorous evaluation process, with the winners selected by TSIA's service discipline advisory board members. Since 1990, the STAR Awards have become one of the highest honors in the service and support industry, acknowledging the contribution of companies of all sizes to the continual improvement of service and support delivery industry-wide. For information on the STAR Awards, go to

About TSIA

The Technology Services Industry Association (TSIA) is the leading association dedicated to advancing the business of technology services. Technology services organizations large and small look to TSIA for world-class benchmarking and research, exceptional peer networking and learning opportunities, and high-profile certification and awards programs. Find TSIA online at

The writer of the MCAD Commentary just heard from industry sources about the following news on November 24, 2010. It is the writer's understanding from those same industry sources that Dassault Systems is the current software supplier to Daimler AG that will be displaced, following a long and arduous benchmarking evaluation.

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