MCAD/MCAE Industry View – A November 2010 Update

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ESI Releases PAM-CEM Simulation Suite 2010

On October 28, 2010 the ESI Group announced the release of its electromagnetic package for full virtual testing, called PAM-CEM Simulation Suite 2010.

ESI's PAM-CEM Simulation Suite addresses realistic models in their early “electromagnetic” design stage thanks to unique coupling capabilities allowing multi-scale electromagnetic phenomena to be assessed in the middle and high frequency ranges. End-users thus benefit from PAM-CEM's ability to handle fully equipped 3D models, featuring on-board complex antennas as well as sophisticated cable networks.


The 2010 version of PAM-CEM Simulation Suite includes several key enhancements of significant benefit for industrial users, among which there are two major enhancements of special interest to the Automotive and Marine sectors:

  • Direct access to the complete electromagnetic environment, beyond the usual computational area, taking into account additional reflecting vehicles and/or obstacles, if any;
  • Dedicated High Frequency software tool, relying on Physical Optics combined with Equivalent Edge Diffraction and dealing with aeronautics RADAR applications or Antenna Radiation on-board large sized naval ships.

Near radiated fields for Automotive RADAR

The previous version of PAM-CEM offered a dedicated upgrade to access electromagnetic fields radiated in the so-called “near zone”, i.e. outside the 3D computational domain but not yet in the far zone. With the brand new 2010 upgrade, additional reflecting obstacles or vehicles can be taken into account together. Also, very thin paint bumper coatings that interfere with automotive RADAR devices are treated.

“The introduction of PAM-CEM has allowed us to conduct very precise electromagnetic wave simulations. We believe electronic control systems will be increasingly important in the development of the cars of the future”, declared Yasushi Hamada, Manager of the Electronic Testing and Research Group at MAZDA Motor Corporation.

High Frequency Electromagnetics  

PAM-CEM Simulation Suite 2010 includes an additional product, named PAM-CEM/HF, which relies on the Physical Theory of Diffraction (PTD) combining Physical Optics and Equivalent Edge Currents. Specific applications can be found in Aeronautics with high frequency RADAR scattering or in the Navy with the radiation of integrated antennas.

“Together with Visual-CEM 6.5 and the forthcoming Special Version also presenting some new capabilities such as 3D/3D coupling for advanced source modeling, PAM-CEM Simulation Suite 2010 is clearly user-oriented and targets industrial modeling”, said Dr. Jean-Claude Kedzia, PAM-CEM Product Manager at ESI Group.

About ESI Group

ESI is a pioneer and world-leading solution provider in virtual prototyping that takes into account the physics of materials. ESI has developed an extensive suite of coherent, industry-oriented applications to realistically simulate a product's behavior during testing, to fine-tune manufacturing processes in accordance with desired product performance, and to evaluate the environment's impact on performance. ESI's solutions fit into a single collaborative and open environment for End-to-End Virtual Prototyping, thus eliminating the need for physical prototypes during product development. The company employs over 750 high-level specialists worldwide covering more than 30 countries. ESI Group is listed in compartment C of NYSE Euronext Paris. For further information, visit


On October 28, 2010 PTC unveiled “Project Lightning,” its landmark initiative that it says will redefine CAD, in a combination on site and virtual event. Physically held in Boston at the Park Plaza Castle, this event allowed both in person as well as Internet-connected attendees the opportunity to be among the first “to witness the vision, hear the strategy and see the product that PTC hopes will transform the mechanical CAD marketplace.”

The formal part of the event was held from 10:00 AM EDT to NOON EDT, which was the portion the remote audience could see and hear via the Internet. The writer of this MCAD COMMENTARY participated remotely from 7:00 AM to 9:00 AM PDT, for example.

The main PTC speakers were Jim Heppelmann, PTC president and CEO; Brian Shepherd, executive vice president of product development; and Michael Campbell, divisional vice president of design and visualization products, and several speakers from key customers who had already been exposed to Creo and gave testimonials. Each speaker was well prepared and backed by excellent, often animated visuals. The customers were CAD executives/managers and users who first spoke to difficulties each had encountered in the past using existing CAD tools. Then, as the presentation progressed, the same customers extolled the features, functions and benefits that they perceived would be in Creo.

So a combined on-site and virtual worldwide audience had a chance to learn how PTC plans to:

  • “Solve the big problems in CAD, including fundamental ease-of-use, interoperability, assembly management and technology lock-in;”
  • “Take a fresh new approach to the solutions, building on PTC's unique assets:”
  • Deliver a scalable, interoperable, open and easy-to-use set of mechanical design applications
  • Provide the right-size solution for each participant in the design process at the right time
  • Offer full upwards compatibility with the PTC products being used today including Pro/ENGINEER®, CoCreate® and ProductView®

PTC gained lots of press coverage within the weeks that followed the October 28 “event.” A fine report was turned in by MCADcafe's own Jeff Rowe, first posted on November 9, 2010. Read it at:


See also PTC's announcement summary below:

PTC Introduces Creo Design Software

Four Breakthrough Technologies Designed to Unlock Potential; Solve Chronic Customer Challenges With Traditional CAD Tools
On October 28, 2010 PTC (NASDAQ: PMTC) unveiled CreoTM design software. Creo is being designed as a scalable suite of interoperable, open, and easy-to-use product design apps. The Creo vision and strategy, first introduced in June 2010 at the PTC/USER World Event as Project Lightning, recognizes that product development involves many different users with different needs at different points in the product lifecycle. Unlike solutions to date, Creo is designed to remedy lingering, unaddressed problems that have plagued CAD for decades.

"Creo is being specifically created to solve the big problems remaining in the mechanical CAD market: usability, interoperability, assembly management and technology lock-in," said James E. Heppelmann, president and CEO, PTC. "By providing the right-size product design apps for each participant in a company's extended product development team, Creo will enable more people to participate earlier and more fully in the product development process, significantly expanding innovation capacity."

"Historically companies have made significant investments in CAD applications that bind them into inflexible business processes and design practices dictated by the specific visual authoring or simulation application that they pick. PTC's game-changing vision to release a highly flexible CAD application in a new code base, while sticking to existing file formats under the Creo portfolio, is expected to rejuvenate the mature CAD market and open up a path for non-PTC CAD users to move easily on a flexible visual design platform," says Sanjeev Pal, research manager, IDC.

Highlights of planned apps include:

  • AnyRole Apps TM
    • Will offer customers the right tool, for the right user at the right time, enabling everyone in the organization to participate in the product development process. The result: new ideas, creativity, and personal efficiency are unlocked.
  • AnyMode Modeling TM
    • Will provide the industry's only true multi-paradigm design platform, enabling users to design in 2D, 3D direct, or 3D parametric. Data created in any mode will be fully accessible and reusable in any other mode, allowing each user to work with their own or another user's data in their paradigm of choice. Additionally, Creo's AnyMode Modeling will let users seamlessly switch between modes without losing intelligence or design intent, unlocking teamwork efficiency.
  • AnyData Adoption TM
    • Will enable users to incorporate data from any CAD system and unlock multi-CAD design efficiency and value. Valuable information created throughout the product development process in the Creo product design apps will be able to be accessed and reused by others throughout the product development process. Further, Creo will enable reuse of data from legacy systems, reducing the typically high switching costs which drive technology lock-in.
  • AnyBOM Assembly TM
    • Will give teams the power and scalability needed to create, validate and reuse information for highly configurable products. Using BOM-driven assemblies and a tight integration with PTC's Windchill ® PLM software, customers will be able to unlock and realize unprecedented levels of efficiency and value across teams and the extended enterprise.

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