Waggener Edstrom Provides Public Relations Services for Alibre Inc.

Veteran Tech PR Agency to Promote Innovative Provider of Internet Mechanical Design Application

AUSTIN, Texas, Nov. 12 /PRNewswire/ -- Waggener Edstrom Inc., a high-tech public relations agency, today announced that it is now providing public relations services to Alibre Inc., a Richardson, Texas-based company. Alibre offers Alibre Design, the only low-cost lightweight mechanical design and data-sharing application, built for the Internet with a peer-to-peer architecture. A team in Waggener Edstrom's Austin office now works with Alibre to raise awareness for the application and its benefits for heavy equipment manufacturers and their supply-chain partners.

"Alibre Design is perfectly in step with the times: It increases productivity and quality while reducing costs by streamlining the product design process for global manufacturers," said Claudia Husemann, senior vice president at Waggener Edstrom. "We're excited to have the opportunity to help Alibre get the word out about its innovative solution."

"We selected Waggener Edstrom because of the agency's proven ability to craft and execute creative and compelling public relations programs," said Greg Milliken, vice president of marketing at Alibre. "We needed WaggEd to hit the ground running since we were mounting an aggressive marketing campaign for Alibre Design around the launch of Windows XP. So we felt WaggEd's deep experience with software launches would lend a critical advantage."

About Alibre

Alibre offers Alibre Design, the only low-cost lightweight mechanical design and data-sharing application, built for the Internet with a peer-to- peer architecture. With Alibre Design, manufacturers can securely share, create, modify and discuss product designs with suppliers in real time -- even if they use different CAD applications. With this flexibility and power at a low price, combined with simple Web delivery, manufacturers can extend their CAD and PDM investments to all tiers of their supply chains. The results for manufacturers are slashed costs, boosted productivity, improved quality and shorter manufacturing cycles. Founded in 1997, Alibre is privately funded and based in Richardson, Texas. More information can be obtained by visiting http://www.alibre.com/ or by calling 972-671-8492.

About Waggener Edstrom

Waggener Edstrom is a strategic communications agency with a focus on clients that use science and technology to transform the way people work and live. Founded in 1983, the agency has grown to almost 500 employees. Clients include Alibre Inc., Austin Ventures, BioLab, The Fantastic Corp., In-Q-My Technologies, jaalaM Technologies Inc., Microvision Inc., Microsoft Corp., Net Perceptions Inc., NetQoS Inc., Pathlore, SAP AG, SAP America, Siemens Information and Communication Networks Inc., Siemens Carrier Networks LLC, Terabeam Corp., Roamable Corp., The Fred Hutchinson Cancer Research Center, Universal Electronics, Victoriasecret.com and Vignette Corp. For further information about Waggener Edstrom, please visit http://www.wagged.com/ .




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