MCAD/MCAE Industry View – An August 2010 Update

“Integration of this tool will help to enhance our ability to collectively engineer new products with improved quality and faster time to market,” said Scott Kunselman, Senior Vice President - Engineering, Chrysler Group LLC.

“Chrysler's decision to replace existing solutions with NX and Teamcenter as its corporate-wide standard is a testament to our commitment to provide a robust, open PLM platform for the automotive industry,” said Tony Affuso, Chairman of the Board and Chief Executive Officer, Siemens PLM Software. “Siemens PLM Software is honored to partner with Chrysler to deliver a solution that enhances innovation and manages complexity, both of which are requirements for today's market.”




Siemens PLM Software's technology is used by automakers and suppliers to collaborate, plan, design and validate the development and manufacturing engineering of vehicles. The tools help satisfy the critical needs of automakers for managing collaboration across complex engineering functions and throughout the extended supply chain. By breaking down barriers between engineering functions, providing real-time access to information, and performing analysis and simulation, Siemens PLM Software is said to have delivered double-digit efficiency improvements.

About Siemens PLM Software:

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a global provider of product lifecycle management (PLM) software and services with 6.7 million licensed seats and 63,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

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[1] Footnote: Virtually all US companies that have international operations, and any company whose HQ is outside the USA (e.g. Dassault Systemes, ESI Group, ARM Holdings plc, et al) encounter the need to express financial data in both GAAP as well as IFRS standard formats. Apparently, the world is moving more and more to merging the two accounting standards, with a definite bias toward IFRS.

(This is not to say that companies will totally abandon the use of non-GAAP or non-IFRS reporting when it suits their reporting presentation goals).

International Financial Reporting Standards (IFRS) have been affecting US companies for some time, whether through their business dealings with non-US customers and supply chains that use IFRS, or through their non-US subsidiaries' adoption of IFRS. If they have not done so already, US companies will feel the increasing effect of IFRS as key aspects of United States Generally Accepted Accounting Principles (US GAAP) and IFRS continue to converge. The US Securities and Exchange Commission's (SEC) roadmap for adopting IFRS recently called for adoption by 2014, although that date is of course subject to delay.

Despite such delay, the US government's acknowledgment of the need for a single set of high-quality global standards, in addition to the continuing globalization of capital markets, suggest that IFRS (not US GAAP) will eventually become the new global standard.

Most likely the end result will be a convergence of US GAAP and IFRS standards. In the meantime, many US companies and their investors will see, among other things, major changes in financial statements. The impact of the accounting changes caused by convergence will go beyond mere financial reporting. Tax policy, mergers and acquisitions, financial planning, systems requirements, and compensation structures are just some of the areas that will be affected. Get familiar with it; it's coming fast! And who ever said accounting was dry and boring?

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About the Author of this August 2010 MCAD/PLM/MCAE Commentary:

Since 1996, Dr. Russ Henke has been president of HENKE ASSOCIATES, a San Francisco Bay Area high-tech business & management consulting firm. The number of client companies for HENKE ASSOCIATES now numbers more than forty. During his corporate career, Henke operated companies sequentially on "both sides" of MCAE/MCAD and EDA, as a user and as a vendor. He's a veteran corporate executive from Cincinnati Milacron, SDRC, Schlumberger Applicon, Gould Electronics, ATP, and Mentor Graphics. Henke is a Fellow of the Society of Manufacturing Engineers (SME) and served on the SME International Board of Directors. He is also a member of the IEEE and a Life Fellow of ASME International. In April 2006, Dr. Henke received the 2006 Lifetime Achievement Award from the CAD Society, presented by CAD Society president Jeff Rowe at COFES2006 in Scottsdale, AZ. In February 2007, Henke became affiliated with Cyon Research's select group of experts on business and technology issues as a Senior Analyst. This Cyon Research connection aids and supplements Henke's ongoing, independent consulting practice (HENKE ASSOCIATES). Dr. Henke is also a contributing editor of the EDACafé EDA WEEKLY.

To obtain details on the "2010 Business Planning Tool Kit Promotion" from HENKE ASSOCIATES, which has been extended until December 2010, please click on the URL below and scroll to the last entry on that page:

http://www.henkeassociates.net


Since May 2003 HENKE ASSOCIATES has now published a total of ninety-two (92) independent COMMENTARY articles on MCAD, PLM, EDA and Electronics IP on IBSystems' MCADCafé and EDACafé. Further information on HENKE ASSOCIATES, and URL's for past Commentaries, are available at http://www.henkeassociates.net. March 31, 2010 marked the 14th Anniversary of the founding of HENKE ASSOCIATES.





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