solidThinking to Demonstrate New Software Capabilities to Product Designers at IDSA International Conference

Get a sneak peek of solidThinking's latest software enhancements at conference booth 7

TROY, Mich., July 23 — (PRNewswire) — Concept design software developer solidThinking, Inc. ( will preview the capabilities of its upcoming software releases at the 2010 Industrial Design Society of America (IDSA) International Conference to be held Aug. 4-7. The conference ( will focus on the effects of "DIY Design" and will be held at the Hilton Portland & Executive Tower in Portland, Ore. solidThinking product specialists will offer live software demonstrations at conference booth No. 7.

The company's next software releases for solidThinking and solidThinking Inspired will focus primarily on delivering solutions based on user feedback and designed to create a more intuitive user environment. The new releases reflect solidThinking's mission to consistently improve product designers' ability to quickly and easily explore new design directions. In addition, solidThinking Inspired will offer new flexible features and enhanced computational tools to help enrich and accelerate the product design and development process. The software will be available in the fall of 2010.

"The IDSA International Conference is a venue for design community members to exchange ideas and insights on the future of industrial design, and provides the perfect opportunity for solidThinking to preview its coming software capabilities," said Alex Mazzardo, vice president of product strategy and marketing for solidThinking. "Our approach to software development reflects the goal of the conference, as we leverage valuable feedback from our user community, target customers and industrial designers at large to constantly evolve our software to meet their current and future needs."

As product developers continue to streamline and accelerate product lifecycle management (PLM), solidThinking is compatible with leading design manufacturing and engineering software, encouraging improved computer-aided design (CAD) collaboration and productivity between industrial designers and engineers during product development. The NURBS-based software offers a variety of user-centric features, including conceptual 3D modeling, high-quality visualization tools and fast real-time rendering for design presentation. Its best-in-class ConstructionTree™ technology allows designers to experiment with designs in real time without having to start from scratch when changing direction.

For more information about the IDSA International Conference, visit

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About solidThinking, Inc. (

solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking's conceptual 3D modeling capabilities, visualization interface and fast real-time rendering, designers can model, render and share their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA)-based Altair Engineering, Inc. ( Altair Engineering, celebrating its 25th year, is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.

SOURCE solidThinking, Inc.

solidThinking, Inc.
2010 Industrial Design Society of America (IDSA) International Conference
Altair Engineering
Jennifer Korail, Airfoil Public Relations for solidThinking
Phone: +1-248-304-1429
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