Design Concepts, Inc. Welcomes Curt Irwin, Ph.D., Human Factors Engineer

MADISON, Wis. — (BUSINESS WIRE) — June 30, 2010 — Design Concepts, Inc., a nationally-recognized innovation consultancy located in Madison, WI, has expanded its human factors expertise with the addition to the staff of Curt Irwin, Ph.D., human factors engineer.

Dr. Irwin’s research has been published in numerous industry journals and proceedings throughout the country. In addition to his research and teaching experience at the University of Wisconsin-Madison, Irwin has worked with Beloit Corporation, Beloit, WI and Strang Inc., Madison, WI.

Irwin holds a doctorate in biomedical engineering from the University of Wisconsin-Madison, as well as a master’s degree in biomedical engineering and a bachelor’s degree in mechanical engineering.

Dave Franchino, president and principal of Design Concepts, explains, “Our human factors staff is an essential part of our approach to innovation and design thinking. Curt brings to us an incredible depth of knowledge and a truly unique combination of academic insight and practical real-world product design experience. He is a superb addition to our team and will be central to enhancing our ability to develop designs that pair user abilities with innovative product ideas.”

Design Concepts has established itself as a leader in the field of human factors by winning such prestigious industry accolades as the Human Factors and Ergonomics Society’s (HFES) 2009 Product Design Technical Group User-Centered Design Award.

About Design Concepts: Founded in 1970, Design Concepts, Inc. is an innovation and design consultancy providing product and service expertise spanning strategy, research, design, engineering and prototyping.


Design Concepts, Inc.
Sandy Rodgers, Marketing Manager
Ph.: 800-344-2623 ext. 8429
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