Celebrating its 30th anniversary, the IDEA program is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts.
"We are extremely proud to become the permanent home for some of these groundbreaking new ideas," said Patricia Mooradian, President of The Henry Ford. "The amazingly creative and advanced designs from these finalists will add even greater depth to our already expansive industrial design collection."
The final round of judging for the 2010 IDEA competition will be held at The Henry Ford. Jury voting will take place in the museum gallery space in Henry Ford Museum, which has held exhibits such as Best of Friends: Buckminster Fuller and Isamu Noguchi, Rock Stars' Cars and Guitars, and currently Good Design: Stories from Herman Miller. This year's esteemed jury will deliberate the 2010 finalists' designs on display in Henry Ford Museum.
"We are tremendously excited to be embarking on this partnership with The Henry Ford," remarked IDSA President Eric Anderson. "To have some of the world's best and most innovative designs to be judged -- and then displayed -- in a place as rich in design history as The Henry Ford really brings the IDEA competition one step further."
Following the jurying of these designs, IDEA finalists and winning designs will remain on exhibit in Henry Ford Museum from April 17-25. Within this limited time period, visitors to the museum will have a chance to cast their own vote for their favorite design. The public favorite will be announced at the IDEA ceremony scheduled for August 7 in Portland, Oregon, during IDSA's International Conference and Education Symposium. All of the 2010 IDEA winners will be announced in the July/August issue of Fast Company magazine.
About The Henry Ford: The Henry Ford, in Dearborn, Michigan, is the world's premiere history destination and a National Historic Landmark that celebrates American history and innovation. Its mission is to provide unique educational experiences based on authentic objects, stories and lives from America's traditions of ingenuity, resourcefulness and innovation. Its purpose is to inspire people to learn from these traditions to help shape a better future. Five distinct attractions at The Henry Ford captivate more than 1.6 million visitors annually: Henry Ford Museum, Greenfield Village, The Ford Rouge Factory Tour, The Benson Ford Research Center and The Henry Ford IMAX Theatre. The Henry Ford is also home to Henry Ford Academy, a public charter high school which educates 485 students a year on the institution's campus and was founded in partnership with The Henry Ford, Ford Motor Company and Wayne County Public Schools. For more information please visit our website www.thehenryford.org.
About IDEA and IDSA:
The IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy.
IDSA is the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.
For More Information: Wendy Metros (313) 982-6125 Email Contact Carrie Nolan (313) 982-6126 Email Contact