Drive Economic Recovery Through Better Product Development Practices

BOSTON, MA -- (MARKET WIRE) -- Apr 07, 2010 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announces the release of its latest report, "The CIO's Role in PLM: Facilitating 'Great Product' Development to Drive Economic Recovery." The study correlates specific business capabilities and technology enablers to achieve the most business value from your Product Lifecycle Management (PLM) solution.

"As the economy starts to change over from recession to recovery, c-suite executives realize that while cost control strategies may have kept them in business in 2009, product development initiatives are critical to top line growth," explains Chad Jackson, vice president and principal analyst, Aberdeen. "As the backbone technology for new product development, Product Lifecycle Management (PLM) solutions can no longer be seen as a rogue project but instead must increasingly become part of the corporate IT strategy and of the CIO's strategic agenda."

To achieve top revenue growth through new products, development executives and the CIO must work collaboratively to ensure not only product development continuity but also compliance and integration within the corporate IT ecosystem. By creating such a collaborative environment, these top performers are impacting their bottom lines by meeting their product launch schedules, product cost targets and product development budgets 86% of the time. This report will identify the strategies and tactics used by the top performers to ensure business continuity for product development.

This report was underwritten in part by Microsoft and PTC. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6391&camp2

Visit Research.Aberdeen.com for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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