"As the economy starts to change over from recession to recovery, c-suite executives realize that while cost control strategies may have kept them in business in 2009, product development initiatives are critical to top line growth," explains Chad Jackson, vice president and principal analyst, Aberdeen. "As the backbone technology for new product development, Product Lifecycle Management (PLM) solutions can no longer be seen as a rogue project but instead must increasingly become part of the corporate IT strategy and of the CIO's strategic agenda."
To achieve top revenue growth through new products, development executives and the CIO must work collaboratively to ensure not only product development continuity but also compliance and integration within the corporate IT ecosystem. By creating such a collaborative environment, these top performers are impacting their bottom lines by meeting their product launch schedules, product cost targets and product development budgets 86% of the time. This report will identify the strategies and tactics used by the top performers to ensure business continuity for product development.
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