Siemens Audiology Group Expands Eigner PLM Implementation Into Product Marketing

Extended Implementation Automatically Generates Marketing Collateral From Eigner PLM

WALTHAM, MA -- (MARKET WIRE) -- 06/17/2003 -- Eigner, a leading developer of precision product lifecycle management (PLM) solutions, today announced that Siemens Audiologische Technik GmbH, the worldwide leader in manufacturing and sales of hearing instruments, has further extended its Eigner PLM deployment. The newest phase of the Siemens implementation provides its marketing organization with the ability to automatically generate formatted product marketing collateral and service documents directly from the product record managed by Eigner PLM.

“Constantly updating technical documentation for several lines of hearing devices in multiple languages can be a costly and time-consuming challenge for a worldwide organization,” said Hans Mirsberger, head of information and process management at Siemens Audiologische Technik GmbH. “However, by leveraging the work completed in engineering, our marketing organization has access to a solution that enables us to deliver up-to-date, finished-quality technical documentation at the click of a button.”

"The intellectual property associated with the products a company designs, builds and services is what Eigner refers to as the product record. By gaining control over the product record, a manufacturer can generate immediate, tangible benefits to the organization as a whole -- not just engineering," said Frank Azzolino, president and CEO of Eigner. "Because Siemens realizes the strategic importance of the product record, the work completed to improve the efficiency and productivity of the engineering department is now being used to accelerate the collateral development process while reducing overall marketing costs."

Leveraging the product information managed in Eigner PLM, the Eigner Integration Platform (EIP) automatically generates XML-based documents based on selections made by technical editors. The XML documents are passed directly to Adobe FrameMaker, which produces finished documents based on the Siemens templates. Initially, the Siemens’ system can produce output in German and English, with additional languages to follow.

For more information on Eigner and its line of precision product lifecycle management solutions, please visit

About Siemens

Siemens Audiologische Technik GmbH, Erlangen is part of Siemens Medical Solutions Group, Erlangen, Germany. Siemens Medical Solutions Group (Med) is one of the largest suppliers for healthcare equipment in the world. The Group is renowned for its innovative products, services and complete solutions, ranging from imaging systems for diagnostics and therapy, electromedicine and hearing instruments to IT solutions that optimize workflow and increase efficiency in hospitals, clinics and doctors' offices. Siemens also offers data management for customers as an Application Service Provider up to disease-oriented process management in prevention, cure and care. It employs approximately 31,000 people worldwide. In fiscal 2002 (September, 30), Siemens Medical Solutions Group had, on a preliminary basis, sales of 7.6 billion EUR and EBIT (earnings before interest and taxes) of 1 billion EUR.

About Eigner

Eigner is a provider of precision product lifecycle management (PLM) solutions that enable manufacturers to manage the Product Record -- the key intellectual assets and processes describing the products that companies design, build, deliver and service. Eigner solutions generate operational improvement across the entire product lifecycle, enabling manufacturers to manage customer and marketing requirements, focus on innovative product design, participate in collaborative development, ensure precision manufacture of quality complex products, and better manage product maintenance and service. Founded in 1985, Eigner's customers operate worldwide in a wide range of markets, including aerospace and defense, automotive and transportation, high tech, machinery, medical and heavy equipment. With headquarters in Waltham, Massachusetts, and Karlsruhe, Germany, Eigner operates worldwide through branch offices, subsidiaries and partners in Germany, Switzerland, Austria, Benelux, Italy, France, Japan, India, Singapore, the United Kingdom and North America.

Eigner, Eigner PLM, Precision Lifecycle Management and Precision Track are trademarks of Eigner. All other trademarks and service marks are the property of their respective owners.

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